Spanish Liga football club Atlético Madrid has agreed a sponsorship deal with the organisers of the 2015 European Games in Baku, Azerbaijan.
Under the deal, the logo of the multi-sport event will receive exposure on the team’s shirts for the remainder of the 2014-15 Uefa Champions League campaign as well as several matches in the domestic Liga.
Atlético previously carried the logo of Azerbaijan’s ‘Land of Fire’ tourism slogan, with the change taking affect before the team’s 4-0 derby victory against Real Madrid over the weekend.
Baku 2015 commercial director Charlie Wijeratna said that the deal would “add value” to the Baku 2015 brand.