Campeonato Brasileiro Série A football club Atlético Mineiro has agreed a new sponsorship deal with Italian telecommunications firm TIM.
The agreement, which runs through to the end of 2014, will grant TIM branding space inside the squad numbers on the back of Atletico’s shirts. The club said this method of branding is a first for Brazilian football.
Atletico is the reigning South American champion having defeated Paraguay’s Olimpia in last month’s Copa Libertadores final.
TIM currently sponsors 13 other football clubs in Brazil and is the second-biggest telecommunications company in the country, holding a 27.12 per cent market share.