Arsenal and Liverpool have joined English Premier League counterpart Manchester City in entering into three-year partnerships with PruHealth, PruProtect and their parent company Discovery.
The co-operation will primarily feature Arsenal and Liverpool raising awareness for Vitality – the healthy living rewards programme of the health and life insurance providers.
Existing Vitality members will have the chance to win money-can’t-buy experiences and exclusive prizes, such as signed merchandise, match tickets, stadium tours and VIP access.
Discovery will benefit from pitch side advertising, branding on the clothes of the club’s medical staff and logo positioning on their affiliated women’s teams, both of whom play in the FA Women’s Super League.
The partnerships with Manchester City, Arsenal and Liverpool mark PruHealth and PruProtect’s first significant move into football, although it boasts other famous sporting names such as Jessica Ennis-Hill, Jonny Wilkinson and Lord Sebastian Coe as ambassadors for Vitality and has an official partnership with English international cricket through UK Test Match Grounds.