English Premier League football club Liverpool has entered into a partnership with Petro-Canada Lubricants (PCLI), a refiner and lubricant manufacturer.
PCLI has agreed a three-year deal to become a global partner of the club.
As part of the agreement, PCLI will create unique programmes for customers and Liverpool fans, with exclusive club-related experiences to be offered.
Billy Hogan, Liverpool’s managing director and chief commercial officer, said: “To partner with a global business that shares LFC’s values of ambition and commitment is incredibly exciting for the club. We look forward to working with PCLI to create unique and exciting programmes which will help us engage with our fans and their customers around the world.”