APM replaces tourism body as AS Monaco’s main shirt sponsor

(Jonathan Moscrop/Getty Images)
(Jonathan Moscrop/Getty Images)
Ligue 1 club AS Monaco has signed up fashion jewellery brand APM Monaco as its new main partner, a deal that ends the local Tourist & Convention Authority’s short spell as the holder of front of shirt sponsorship rights.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here

Read this next

Football

Hoffenheim extends with shirt sponsor SAP

3 Feb 2020
Football

Dafabet becomes Sunderland's main sponsor to enhance EPL presence

1 Jun 2015
Football

Daikin breezes in as new Club Brugge shirt sponsor

4 Jun 2015
Football

Monaco joins Marseille in deal with fan engagement app Iqoniq

6 Mar 2020
Football

Lyon swap Hyundai for Emirates in five-year shirt deal

6 Feb 2020