America’s Cup toasts vodka partnership

US vodka brand Toast has been unveiled as a partner of the America’s Cup sailing event.

The 35th America’s Cup World Series has started this year and the contest for the cup itself will take place in Bermuda in 2017. The vodka brand will be available at all of the events.

“We are a new brand, but we share the values of excellence and achievement that the America’s Cup has represented throughout its history,” Toast’s chief executive and founder, Dieuveny Louis, said.

America’s Cup commercial commissioner Harvey Schiller added: “The founders of Toast are planning to bring a Miami experience to their activations at our events which will complement and build on what we are doing.”