French wine brand Mouton Cadet has agreed a deal to sponsor the 2017 edition of the America’s Cup sailing event.
Mouton Cadet will serve as the official wine of the event, which will take place in Bermuda in May and June next year.
As part of the agreement, Mouton Cadet products were served during the final leg of the 2015-16 America’s World Cup Series preliminary regatta in Fukuoka, Japan, which concluded yesterday (Sunday).
Mouton Cadet's products will also be on sale in all official America’s Cup outlets and in selected shops around the world promoting the event, including in Bermuda.
The 2017 America’s Cup begins with qualifiers on May 26. Challenger playoffs will then follow, before the match itself, between defending champion Oracle Team USA and the winning challenger, commences on June 17.