AliExpress becomes latest Chinese brand to sponsor Euro 2024

(Marvin Ibo Guengoer - GES Sportfoto/Getty Images)
(Marvin Ibo Guengoer - GES Sportfoto/Getty Images)
Uefa has added another Chinese brand to its sponsorship portfolio after agreeing a deal for online retail marketplace AliExpress to become an official partner of Euro 2024.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here