Sports, outdoor and lifestyle retailer Academy Sports + Outdoors has renewed its multi-year partnerships with the University of Alabama and Auburn University.
Academy will retain its role as an official sponsor of the Alabama Crimson Tide sports teams, as well as the official sporting goods retailer of the Auburn Tigers sports teams.
The company will also continue to sell officially licensed goods for both universities throughout its 13 stores across the US state of Alabama.
“We appreciate Academy's continued support and shared values when it comes to our school and the community,” Auburn IMG Sports Marketing general manager Jon Cole said. “They've played an active role in this community for many years and we are proud to have them as part of the Auburn family."
Jim Carabin, general manager of Crimson Tide Sports Marketing, the multimedia rights-holder for the University of Alabama’s athletic department, added: “Academy has been an exceptional partner and supporter of our athletics programs. They've shown a deep commitment to the diverse interests of Tide fans, our students, their parents and our community.”