Swiss-Ski has claimed a first for snow sports by teaming up with virtual advertising technology company uniqFEED to trial its products, while the national governing body has also extended its sponsorship…

Barcelona and France footballer Antoine Griezmann has terminated his sponsorship deal with technology firm Huawei, citing the mistreatment of Uighur Muslims by China

Chinese technology firm Huawei is scaling back its sponsorship of Australian National Rugby League club Canberra Raiders, citing a "negative business environment" for the company in Australia

The Korean KBO basketball league yesterday increased the number of fans allowed into games from 10 per cent of stadium capacity to 25 per cent - Naver

Swiss Super League football club BSC Young Boys has agreed a kit sponsorship deal with Chinese telco Huawei

Chinese telco Huawei has agreed a two-year extension to its contract as the main sponsor of NRL rugby league club Canberra Raiders, saying the deal demonstrates its commitment to Australia amid ongoing…

Honor, a smartphone brand under the Huawei Group, has signed on as the first Chinese sponsor for national team football tournament the AFF Suzuki Cup

Research by Sports Sponsorship Insider into Chinese brands active in sponsorship has generated rights values to 81 out of 362 recorded sponsorship deals, worth around $571m for 2018.