Foreign exchange and payment solutions company UAE Exchange has entered into a partnership with the Asian Football Confederation.
The five-year deal will run until 2020 and will focus on the AFC’s national team competitions.
Under the agreement, UAE Exchange will serve as an official sponsor of Asian qualifying games for the 2018 Fifa World Cup in Russia. The company will hold the same role for the qualifiers for the 2018 AFC U19 Championship, as well as the 2018 U16 Championship, the 2019 Asian Cup and the 2020 Futsal Championship.
“In the AFC Vision and Mission, we set the target of engaging with more and more fans to reinforce our position as the number one sport in Asia,” AFC general secretary Dato’ Windsor John said. “This sort of partner deal helps with that objective.”