Adidas returns to back NBB All-Star Game

Adidas has agreed a deal with the Brazilian National Basketball League (LNB) which will see the German sportswear giant back the top-tier NBB’s All-Star Game for a second successive year.

Adidas has been named the official supplier of sports equipment for the event and will provide uniforms for teams, staff and the LNB’s refereeing team.

LNB president Cássio Roque said: “Having a company the size of Adidas as the official supplier of sports equipment only further magnifies our All-Star Game, as it is one of the largest, if not the greatest company in the sports sector. Last year we had our best event and Adidas was one of the reasons for it.”

This year’s All-Star event will take place in Mogi das Cruzes, Sao Paulo from March 19-20.