News

Sponsorship & Marketing Tennis

Tennis Australia has continued its run of sponsorship deals for the Australian Open through the extension of its contract with Luzhou Laojiao
Sponsorship & Marketing Golf

Professional services company Cognizant has become title sponsor of the PGA Tour golf tournament formerly known as the Honda Classic
Sponsorship & Marketing Football

Lega Serie A has agreed a deal with Mondelez-owned cream cheese brand Philadelphia to sponsor its Manager of the Month Award.
Sponsorship & Marketing Football

Breakfast cereal brand Kellogg’s has added Premier League champion Manchester City to its growing sponsorship roster in football.
Sponsorship & Marketing Football

The Asian Football Confederation (AFC) has announced a new six-year global sponsorship deal with Qatar Airways.
Sponsorship & Marketing Football

Members of newly promoted Brazilian Série A side Esporte Clube Vitória have voted to approve a new stadium naming rights deal with escort company Fatal Model while also rejecting a proposal to sell club naming rights to the same company. 
Sponsorship & Marketing Motorsport

The Sauber-owned Formula 1 team has expanded its association with streaming platform Kick to integrate the brand within its team name from the 2024 season
Sponsorship & Marketing Motorsport

Saudi state-owned energy and chemicals company Aramco has taken on sole title sponsor status of Aston Martin, as part of an extended partnership with the Formula 1 motor racing team.
Sponsorship & Marketing Baseball

The St. Louis Cardinals Major League Baseball franchise and hometown brewing giant Anheuser-Busch have agreed to a five-year extension of their long-term marketing agreement through 2030
Sponsorship & Marketing Football

Sean Thornley, Arsenal’s former business development lead, and Menino Pereira, the club’s former head of partnerships, research and insights, have launched a new sports marketing agency targeting sports rights-holders and brands.