News

Football

The Asian Football Confederation (AFC) has appointed former international footballers Mehdi Mahdavikia and Bai Lili as its first grassroots ambassadors in Asia.

Football

The English Football Association has agreed a four-year extension to its deal with Vauxhall Motors.

Cricket

Carlton & United Breweries has opted to return to one-day international cricket sponsorship after agreeing a deal with Cricket Australia to become the naming rights sponsor of ODI games in Australia.

Rugby Union

Greene King has agreed a three-year deal, from 2013-14 to 2015-16, to become the first title sponsor of English rugby union’s second tier Championship.

Tennis

Tennis icon Andre Agassi has returned to Nike after spending eight years as an endorser of sportswear rival Adidas

Motorsport’s Formula E Championship has signed a partnership with Tag Heuer ahead of its debut campaign in 2014.

Cycling

Vacansoleil has joined fellow title sponsor DCM in its decision to not extend its co-sponsorship of the Vacansoleil-DCM UCI ProTeam cycling outfit.

Football

The Brazilian Football Confederation has agreed a four-year sponsorship deal with Gol Linhas Aéreas.

Cricket

The Commonwealth Bank has extended its sponsorship of the Australian cricket team's Test matches in a four-year deal.

Cycling

DCM has decided not to extend its three-year co-sponsorship of the Vacansoleil-DCM UCI ProTeam cycling outfit, ahead of the conclusion of its current deal at the end of 2013.