News

German 1.Bundesliga football club Hertha Berlin has extended its partnership with Audi for an additional three years, from 2013-14 to 2015-16.

NFL American football team the Jacksonville Jaguars has agreed a five-year sponsorship deal with Florida-based supermarket chain Publix.

IT services company Netstream has agreed to become the new primary sponsor of Swiss Super League football club FC Zurich.

Volvo has opted to expand its support of the New South Wales Waratahs rugby union team by upgrading to a principal sponsor role for the 2014 and 2015 seasons.

Spanish Liga football club Barcelona has signed its first commercial partnership with an African-based company after agreeing a three-year deal with the Castle Brewery.

The International Table Tennis Federation has agreed an extension with its World Tour title sponsor the Guangzhou Automobile (GAC) Group until 2015.

The International Aquatics Federation (Fina) has agreed a four-year deal for Chinese lighting manufacturer NVC Lighting to become the title sponsor of its Diving World Series.

English Premier League football club Manchester City has announced a new partnership with online trading service company Gain Capital.

UK pay-television broadcaster BT Sport has agreed a four-year partnership with Scottish Rugby in a deal that includes the shirt sponsorship of Glasgow Warriors and Edinburgh Rugby for the Pro12 and Heineken Cup competitions.

British conglomerate Virgin and Canadian financial service company Scotiabank have been announced as tournament partners for the inaugural Caribbean Premier League Twenty20 cricket competition.