News

Industry Moves Multiple Sports

Lars Stegelmann, the former head of commercial for the Visa Cash App Formula 1 team and one-time commercial director for the DTM sports car racing series, has been appointed to lead a new office in Germany for the Two Circles marketing agency.
Sponsorship & Marketing Motorsport

Italian banking firm UniCredit has been announced as a new partner of Formula 1 team Scuderia Ferrari in a multi-year deal after Spanish bank Banco Santander chose not to renew its sponsorship at the end of the 2024 season.
Sponsorship & Marketing Football

LaLiga has signed up SportyBet as a betting sponsor in Africa as it broadens out a regional betting roster that already includes deals in Asia-Pacific, Central and South America, North America and South Africa.
Sponsorship & Marketing Football

Blockchain firm BlockDAG has struck its second major sponsorship deal of the week after announcing an agreement with Italian Serie A club Inter Milan.
Sponsorship & Marketing American Football

Media and technology company Comcast has become the latest technology-based founding partner of Levi's Stadium to announce an extension with the home of the San Francisco 49ers
Sponsorship & Marketing Motorsport

Digital consultant and software development firm Globant has stepped up its presence in Formula 1 by agreeing a sponsorship deal with Williams Racing.
Finance & Law Football

Brazil’s competition regulator has launched an investigation into alleged anti-competitive practices in the production and commercialisation of 3D cam carpets in Brazilian football.
Sponsorship & Marketing Padel

Swedish gambling platform Betsson has expanded on its already significant presence in padel via a global deal with Premier Padel
Sponsorship & Marketing Football

Inter Miami has agreed a training kit sponsorship deal with blockchain platform Polkadot in what is claimed to be the first-ever sports sponsorship agreement with a Decentralised Autonomous Organisation…
Sponsorship & Marketing Football

Betano's aggressive expansion into football shows no signs of slowing down after being unveiled as Uefa's new global betting sponsor for the Europa League and Conference League competitions.