United Kingdom
England Hockey sticks with Notts Sport
Synthetic surfacing supplier Notts Sport has reached an agreement to become England Hockey’s first-ever official facilities partner.
Setanta Sports touches down with London Irish
English Premiership rugby union team London Irish has entered into a marketing partnership with Irish pay-television broadcaster Setanta Sports.
Hisense becomes Lotus’ latest short-term partner
Formula One motor-racing team Lotus has agreed its latest short-term sponsorship deal by signing a three-race contract with Chinese television and refrigeration manufacturer Hisense.
Tottenham nets MBNA renewal
English Premier League football club Tottenham Hotspur has signed a five-season extension to its long-standing sponsorship deal with credit card company MBNA.
Crystal Palace connects with social media partner
English Premier League football club Crystal Palace has agreed a new partnership with the Sportlobster social network platform.
Sunderland cements African commercial links
English Premier League football club Sunderland has strengthened its established links with Africa by making the Tanzania Tourism Board its official tourism partner and extending its partnership with South African Airways into the 2014-15 season.
London Welsh marks Premiership return with Rhino deal
Rugby equipment and sportswear supplier Rhino Technology has agreed a partnership with rugby union team London Welsh after the club gained promotion back to the English Premiership top division.
Manchester City connects with MTN Cameroon
English Premier League champion Manchester City has announced a two-year partnership with the Cameroonian branch of South African-based telecommunications provider MTN.
Liverpool teams with Barbados Tourism Authority
English Premier League team Liverpool has announced a two-year partnership, from 2014-15 to 2015-16, with the Barbados Tourism Authority (BTA).
William Hill ups EPL stake with Palace
UK bookmaker William Hill has continued its expansion in the English Premier League by striking a partnership with Crystal Palace.
Aston Villa nets William Hill deal
English Premier League football club Aston Villa has reached an agreement for betting website William Hill Online to become its official UK and Ireland betting partner.
Aston Villa goes on tour with Andalucia
English Premier League football club Aston Villa has entered into a partnership with the Andalucía region of southern Spain.
Everton signs pan-European partnership with Coral
English Premier League football team Everton has signed a two-year deal to make Coral Interactive its official European betting partner.
Garmin partners Southampton for Premier League journey
GPS technology firm Garmin has agreed a global partnership with English Premier League football club Southampton.
Premiership Rugby fills new sponsorship category with Citizen deal
Premiership Rugby, the governing body of the top division of English rugby union, has signed its first official timekeeper after agreeing a two-year deal with the UK arm of Japanese watch manufacturer Citizen.
Manchester City nets partnership double
Manchester City has announced partnerships with British shirtmaker and tailor T.M. Lewin and Asian wellness and lifestyle company QNet ahead of the defence of its English Premier League title.
Arsenal extends Indesit partnership
English Premier League football club Arsenal has renewed its partnership with home appliances brand Indesit.
Scottish Rugby refreshes sponsor portfolio with A.G. Barr tie-up
Soft drinks manufacturer A.G. Barr has agreed a two-year deal to become a new partner of Scottish Rugby, the governing body of rugby union in Scotland.