Spain
LaLiga signs global Microsoft partnership
LaLiga drills down Stihl partnership
Real Madrid lands betting partner
Barcelona seals Nestlé partnership
Rakuten to drive Barcelona’s global brand growth as new main sponsor
Spanish LaLiga football club Barcelona has today (Wednesday) announced that Japanese e-commerce giant Rakuten will become its new main sponsor, replacing Qatar Airways.
Vuelta secures new kit partner
Italian clothing production company Santini Maglificio Sportivo has entered into a partnership with Unipublic, which operates the Vuelta a España cycling race.
Leganes takes flight with Royal Jordanian Airlines
Spanish LaLiga football club Leganes has secured a shirt sponsorship deal with Royal Jordanian Airlines.
Deportivo La Coruna wagers on new shirt sponsor
Gaming and sportsbook operator Luckia has agreed a shirt sponsorship deal with Spanish LaLiga football club Deportivo de la Coruña.
LaLiga pours first South African partnership
LaLiga, the organising body of club football in Spain, has entered into a partnership with South African soft drinks and sports beverages manufacturer Kingsley.
LaLiga raises its glass to new wine partnership
LaLiga, the organising body of club football in Spain, has entered into a partnership with the Hacienda y Viñedos Marques del Atrio winery.
Iberdrola: Helping women and society in the Spanish market
Sevilla journeys to Puerto Rico to end shirt sponsor search
Spanish LaLiga football club Sevilla has ended its search for a permanent shirt sponsor by agreeing a deal with the Tourism Company of Puerto Rico (CTPR).
Barcelona members approve Qatar Airways, Nike deals
Members of Spanish LaLiga football club Barcelona have approved sponsorship extensions with Qatar Airways and sportswear company Nike.
Copa del Rey drives on with Seat
Spanish automotive manufacturer Seat has extended its partnership with domestic club football tournament the Copa del Rey.
Gaerne backs WorldSBK season finale, HJC title sponsors French MotoGP race
Italian motorcycle boots manufacturer Gaerne has agreed a deal to sponsor the two remaining rounds of the 2016 Superbike World Championship (WorldSBK) motorcycling series, while helmet manufacturer HJC has signed on as the title sponsor of next year’s French round of the MotoGP championship.
Sevilla teams up with Japanese travel agency
Japanese travel agency HIS has agreed a sponsorship deal with Spanish LaLiga football club Sevilla.
Valencia wagers on regional deal with S36.com
Spanish Liga football club Valencia has secured a regional partnership with Asia-facing online betting operator S36.com.
Telefónica marks Quintana’s Vuelta triumph with Movistar deal extension
Spanish telecommunications group Telefónica has today (Monday) extended its title sponsorship of UCI WorldTour cycling squad Team Movistar through its mobile phone operator brand.