Spain

Multinational telecommunications company Telefónica this month signed a 17-month agreement to become a Global Sponsor of Spanish LaLiga club Real Madrid as part of a strategy shift towards properties that offer experiences for its customers and to promote and supplement its Spanish LaLiga media rights contract.

African online sports betting company SportPesa has agreed a regional partnership with LaLiga, which operates the top two divisions of Spanish football.

Spanish LaLiga football club Barcelona has entered into a partnership with Shimao Group, a Chinese entity focused on real estate development.

Spanish LaLiga football club Espanyol has secured a shirt sponsorship deal with smart devices provider InnJoo and a regional deal with Asia-facing betting and gaming operator Vebet.com.

Spanish telecommunications company Telefónica has agreed a sponsorship deal with Real Madrid under which it will serve as the ‘connecting partner’ of the LaLiga football club.

Italian tyre manufacturer Pirelli has agreed a deal to take on naming rights to four European events during this season’s Superbike World Championship (WorldSBK) motorcycling series.

The Spanish Football Federation (RFEF) has renewed its partnerships with mobile phone operator Movistar and insurance company Pelayo.

European online betting brand Bwin has retruned to the Spanish sponsorship market as Official Betting Partner to four LaLiga clubs: Atlético Madrid, Sevilla, Valencia and Villarreal. All four deals run from March 2017 to the end of the 2017-18 season.

Spanish LaLiga football club Real Madrid has renewed its long-running partnership with beer brand Mahou Cinco Estrellas.

Nigerian beer brand Star has entered into a partnership with Spanish LaLiga football club Barcelona.

Spanish LaLiga football club Real Madrid has entered into a partnership with financial services company CaixaBank.

Online betting company Bwin has agreed sponsorship deals with Spanish LaLiga football clubs Valencia, Sevilla, Atlético Madrid and Villarreal.

Barcelona has signed a major commercial partnership with Hong Kong-headquartered hospitality, sports and leisure company Mission Hills Group which the Spanish LaLiga football club says will represent a “new step forward” in its global positioning strategy, while it has also acquired its first sponsor in North Africa.

LaLiga, which operates the top two divisions of Spanish football, has renewed its partnership with beer brand Mahou Cinco Estrellas.

LaLiga, which operates the top two divisions of Spanish football, has entered into a partnership with Ballr, an engagement technology company that specialises in fantasy sports.

Spanish insurance broker Reale Seguros has signed a partnership with LaLiga football club Valencia.