Spain
Iqoniq replaces Goodball as main shirt sponsor at Real Sociedad
Spanish LaLiga club Real Sociedad has signed a multi-year main shirts sponsorship with the fan engagement platform Iqoniq
LaLiga develops Telepizza links in three-year regional sponsorship
Spanish football's LaLiga has added pizza delivery brand Telepizza as an official sponsor
Amstel Bar Torino – Amstel & Valencia CF
Amstel celebrated Valencia’s 2019 centenary by recreating the bar where the club’s five founders started the team back in 1919.
El Otro Derbi/The Other Derby – Cruzcampo & Real Betis/Sevilla FC
Cruzcampo – beer partner of both Sevillian teams, Real Betis and Sevilla FC – marked the April 2019 derby with an equivalent match between bartender fans of each club.
Sal Al Patio Y Conquistalo – Nike & Sevilla FC Femenino
In September 2019, Nike created a campaign to drive jersey sales for the first shirt designed specifically for the women’s team by empowering Seville’s female footballers.
El Ganso strikes licensing and sponsorship deal with Spanish football federation
Clothing brand El Ganso will supply the Royal Spanish Football Federation (RFEF) with 'streetwear' for the Spanish national men’s team and officials in a four-year deal.
EasyMarkets sponsors Real Madrid after Real Betis exit
Spanish LaLiga club Real Madrid has signed a three-year sponsorship agreement with financial services provider easyMarkets from this season
LaLiga central commercial revenue surpassed €100m in 2019-20
Spain's top-tier football league LaLiga increased its central commercial revenues to over €100m ($119.8m) during the 2019-20 season.
Contracts threatened as Spanish government wants October ban on betting operator shirt branding
Spanish government legislation that would ban betting operators from kit branding on sports teams could be passed as early as October, the Minister in charge of the new law has announced
CaixaBank renews as banking sponsor of SD Eibar until 2022
Spanish financial services group CaixaBank has extended its banking sponsor agreement with Spanish LaLiga club Sociedad Deportiva Eibar for two more years until 2022
Real Sociedad signs mobile app revenue-share with PTI Digital
Spanish LaLiga club Real Sociedad has signed an initial one-year deal with digital engagement company PTI Digital in a revenue-share agreement
Scientiffic Nutrition extends with Real Betis as sports supplement provider
Spanish LaLiga football club Real Betis has extended its official sports supplement deal with sports nutrition brand Scientiffic Nutrition
Spanish Football Federation signs Finetwork to top tier of sponsorship portfolio
The Spanish Football Federation (RFEF) has signed a wide-ranging sponsorship contract with telco Finetwork
Winamax secures additional inventory in Granada shirt renewal
Winamax, the online poker platform, will remain the shirt sponsor of Spanish LaLiga side Granada until at least the end of the 2021-22 season after agreeing terms on a two-year extension
Football Fans Welcome Home – Santander & Uefa
For its first final as a Uefa Champions League sponsor, in 2019, Santander decided to become the ‘unofficial host’ via an array of on-the-ground activations in its home city of Madrid.
Celta Vigo and Cádiz sign up gambling sponsors despite legislation uncertainty
Newly-promoted LaLiga club Cádiz CF has signed up gambling firm Dafabet as its main sponsor.
Betway takes main shirt role at Real Betis as EasyMarkets quits contract
Betting operator Betway has signed as the new main shirt sponsor of Spanish LaLiga club Real Betis, after the early exit of online broker EasyMarkets from the role
Hisense targets global market with PSG deal
Electronics and home appliances company, Hisense, has signed as a global sponsor of French Ligue 1 football club Paris Saint-Germain in a multi-year deal