Spain
Our Colours, Our Skin – Joma & Villarreal CF
Villarreal CF and technical partner Joma’s July 2020 triple kit launch campaign leveraged lockdown social media creative trends and focused on digital assets to drive online sales.
Griezmann cuts ties with Huawei
Barcelona and France footballer Antoine Griezmann has terminated his sponsorship deal with technology firm Huawei, citing the mistreatment of Uighur Muslims by China
Espanyol brings women’s team into Skoda sponsorship deal
Second-tier Spanish Segunda División side RCD Espanyol has signed a renewal with automotive manufacturer Skoda.
Endesa backs national esports team in Spanish Basketball Federation extension
Energy company Endesa has extended its sponsorship of the Spanish Basketball Federation (FEB) to include the governing body’s esports activities, as well at its national basketball teams.
Chinese gaming software brand BBIN signs up with Atlético Madrid
Chinese internet gaming software supplier BBIN has become the official’ iGaming Supplier Partner’ for La Liga’s Atlético Madrid for the Asian territory.
BB
Banco Sabadell extends Barcelona Open title sponsorship
Spanish bank Banco Sabadell has agreed to extend its title sponsorship of the Barcelona Open ATP 500 tournament for the 2021 edition
Valencia signs up Papa John’s with brand set to build in region
Spanish LaLiga's Valencia CF has signed up pizza chain Papa John's as a sponsor. The deal will begin immediately and run until the end of the 2020-21 season
Valencia ‘very advanced’ in shirt sponsor hunt prompted by betting ban
LaLiga outfit Valencia is “very advanced” in the process of finding a new shirt sponsor for the 2021-22 season.
Product of Our Earth – Adidas & CA Osasuna
Ahead of the 2020-21 season, CA Osasuna and kit supplier adidas rolled out an integrated online campaign promoting a trio of new centennial kits focusing on the local region, its land and symbols.
Deportivo Alavés – LEA & Deportivo Alavés
In 2018, men’s grooming brand LEA leveraged its partnership with Deportivo Alavés through a national online and print advertising campaign.
Tebas blasts gambling sponsorship ban as LaLiga clubs feel the pinch from Covid-19
LaLiga president Javier Tebas claims that Spanish football will lose €90m ($106.5m) from the Spanish government’s Royal Decree banning gambling operator advertising around sport.
Romeo y Julio. Football, Passion and Love – Uber & Sevilla/Real Betis
Uber leveraged its partnerships with the two Seville football clubs with a digital video-led campaign that promoted respect in the rivalry around the April 2019 derby.
Atlético Madrid becomes first Spanish club to sign up Rowe
Atlético Madrid has become the latest football club to sign up German lubricants manufacturer Rowe.
The deal will run until the end of the 2023-24 season.
Santander Media House – Santander & Uefa
Uefa partner Santander brought the excitement of the 2020 Champions League Final in Lisbon to the world through an enhanced edition of its ‘Santander Media House’
Rakuten opts for fifth year as Barcelona’s main sponsor at adjusted fee
Japanese internet services brand Rakuten has taken up the one-year option to continue as the ‘Main Global Partner’ of LaLiga club FC Barcelona through the 2021-22 season.
Superhéroes – Audi & Real Madrid
In January 2020, Real Madrid sponsor Audi celebrated the team’s Spanish Super Cup victory with a digital campaign presenting the players as superheroes and promoting the new Audi R8 Decennium.
Spanish government rubber stamps gambling sponsorship decree
The Spanish Government has approved the Royal Decree on the Commercial Communications of Gambling Activities, a measure that will severely restrict gambling sponsorship in domestic sport
Herritik Sortu Zinalako/Born of the People – New Balance & Athletic Club Bilbao
New Balance and Athletic Bilbao sought to drive pre-orders of the 2020-21 home kit with a campaign solidifying the connection between the team, the kit and the fans.