Spain
Laporta gets his deal as Nike extends with Barça
Barcelona president Joan Laporta can claim financial vindication for a drawn out, attritional negotiation process with the club’s kit supplier Nike in an extension of the deal until 2038.
Mapfre names Copa del Rey as title model prevails
Insurance company Mapfre has signed as the first-ever title sponsor of Spanish football’s Copa del Rey as well as the women’s equivalent knock-out competition, the Copa de la Reina.
Meritking agrees Betis tie-up after Galatasaray exit
Betis' global sponsorship deal with Meritking comes just days after Galatasaray was forced to terminate an agreement with the sports and entertainment news platform.
LaLiga signs ‘multi-million’ crypto deal with Bitget
LaLiga has announced a new multi-year regional agreement with cryptocurrency exchange Bitget.
Santander ends F1’s banking sector search
Formula 1 is understood to have held talks with brands including UBS and HSBC before landing on a deal with Spanish bank Santander.
UniCredit in as Ferrari sponsor as Santander exits
Italian banking firm UniCredit has been announced as a new partner of Formula 1 team Scuderia Ferrari in a multi-year deal after Spanish bank Banco Santander chose not to renew its sponsorship at the end of the 2024 season.
Acciona Energía added to ‘vindicated’ America’s Cup
Renewable energy suppler Acciona Energía has become the ‘Official Energy Partner’ of the 37th America’s Cup in what is likely to be the last sponsorship deal signed by the organisers before the action…
Orange makes connection with Real Madrid
Orange replaces rival Telefónica as the Spanish club's official telecommunications partner under a three-season deal
Court rules FC Barcelona must abide by Nike contract
Nike is one of the club’s three top-tier sponsors, but president Joan Laporta in March ramped up the pressure on its kit supplier to either quit or pay more.
Barcelona renews controversial 1XBet sponsorship
LaLiga club FC Barcelona has renewed one of its most lucrative and controversial sponsorship deals by signing a five-year extension with betting operator 1XBet.
Fortinet signs Espai Barça cybersecurity deal
A three-season deal between FC Barcelona and US company Fortinet is the latest technology-led cybersecurity agreement with a Spanish football club in a sector also particularly active in golf
Chiliz signals ‘next phase’ of fan tokens with expanded Atlético deal
Chiliz's multi-year expansion of its Socios.com agreement with Atlético Madrid will make the fan tokens more widely available, according to James Murphy, the new chief commercial officer at the blockchain provider.
Laporta threatens Nike termination as club seeks ‘best contract’
FC Barcelona’s president Joan Laporta has ramped up the pressure on kit supplier Nike to either quit or pay more to the debt-laden LaLiga club.
Kosner furthers Spanish investment with Osasuna extension
After entering the Spanish sponsorship market in 2023 with a trio of deals, air conditioning brand Kosner has extended its front-of-shirt deal with LaLiga club Osasuna
TGI Sport lands RFEF virtual advertising contract
TGI Sport, the virtual advertising technology, media and marketing company part owned by Bruin Capital, is to provide an ‘end-to-end’ virtual advertising solution for the Spanish Football Federation (RFEF).
Real Madrid names HP as first sleeve sponsor
Real Madrid has announced California-based information technology company HP as the club’s first-ever shirt sleeve sponsor.
Capgemini adds to global partner roster for 37th America’s Cup
French IT services and consulting company, Capgemini, has signed on as the sixth global partner for the 37th America’s Cup in a deal that continues the sailing event’s new sponsorship strategy.
‘Mission Masterclass’ – Enterprise Rent-A-Car and the Uefa Europa League
US-based car rental agency Enterprise Rent-A-Car launched a bespoke and informative football content series to activate its sponsorship deal with the Uefa Europa League.