South America
Nissan partners up with Argentine Football Association
The Argentine Football Association has entered into a partnership with Japanese automotive manufacturer Nissan.
Atlético Mineiro lands new shirt sponsor
Campeonato Brasileiro Serie A football club Atlético Mineiro has signed a shirt sponsorship deal with telco America Net.
Boca joins Qatar Airways’ sponsorship set
Argentinian Superliga football club Boca Juniors has signed a shirt sponsorship deal with Qatar Airways.
Philco agrees shirt sponsorships with Santos, Paraná
Consumer electronics company Philco has agreed a shirt sponsorship deal with Santos, while it has also partnered with fellow Campeonato Brasileiro Serie A football team Paraná.
Agibank extends Corinthians commitment
Campeonato Brasileiro Serie A football club Corinthians has signed a shirt sponsorship deal with digital financial services company Agibank.
TIM extends commitment to Rio football clubs
Telco TIM has renewed its sponsorship of Campeonato Brasileiro Serie A football clubs Flamengo, Vasco da Gama, Botafogo and Fluminense.
Caixa extends shirt sponsorship deal with Cruzeiro
Government-owned bank Caixa Economica Federal has renewed its shirt sponsorship deal with Campeonato Brasileiro Serie A football club Cruzeiro.
Uber steps up to become Atlético Paranaense shirt sponsor
Transportation network Uber has expanded its partnership with Atlético Paranaense by becoming a shirt sponsor of the Campeonato Brasileiro Serie A football club.
Ceará signs shirt sponsor for Serie A return
Newly-promoted Campeonato Brasileiro Serie A football team Ceará has signed a shirt sponsorship deal with telco Algar Telecom.
Botafogo signs new kit sponsor
Campeonato Brasileiro Serie A football club Botafogo has agreed a kit sponsorship deal with vehicle battery manufacturer Baterax.
PSG extends Nivea Men partnership to Brazil
French Ligue 1 football team Paris Saint-Germain has expanded its partnership with personal care brand Nivea Men to cover Brazil, a key market for the club.
Palmeiras to become Puma’s sole partner in Brazil
German sportswear manufacturer Puma has signed a kit supplier partnership with Campeonato Brasileiro Serie A football club Palmeiras.
Corinthians sign stadium partnership with Chinese firm
Chinese video technology solutions company Hikvision has agreed a deal to sponsor Arena Corinthians, the home of São Paulo-based Campeonato Brasileiro Serie A football club Corinthians.
São Paulo set for Adidas kit deal
Campeonato Brasileiro Serie A football club São Paulo has agreed a deal in principal for German sportswear company Adidas to become its new kit supplier.
Santos renegotiates Umbro contract
Campeonato Brasileiro Serie A football team Santos has struck a new deal with UK sportswear manufacturer Umbro after the club’s president threatened to terminate the partnership due to the “ridiculous” terms agreed by its previous regime.
Brazilian football clubs renew with iPlace
Campeonato Brasileiro Serie A football clubs Grêmio and Internacional have extended shirt sponsorship deals with technology company Apple’s largest Brazilian retail partner, iPlace.
Formula E secures title sponsor for Italian, Uruguayan races
Niobium supplier CBMM Niobium has agreed a deal to title sponsor this year’s Formula E races in the Italian capital of Rome and Punta del Este, Uruguay.
Corinthians land new shirt sponsor
Campeonato Brasileiro Serie A football club Corinthians has signed a shirt sponsorship deal with consumer electronics company Positivo.