South America
Konami steps up backing of CBF with Brasileirão sponsorship
Japanese video game developer Konami has agreed a deal to sponsor the Campeonato Brasileiro Série A, the top tier of club football in Brazil.
Gemini Sports markets main shirt rights for Santos
Brazilian Série A club Santos has hired US sports agency Gemini Sports Group to fill the main shirt sponsor position that has been vacant since Caixa bank departed in 2019.
Love at First Watch – Under Armour & Rosario Central/Estudiantes
To promote its new kits for Argentinian clubs Rosario and Estudiantes in 2019, Under Armour struck a deal with Superliga broadcaster TNT for one match each to be shown free-to-air.
No Squeak Broadcast – Ford & the Liga Nacional de Basquete
To promote the non-skid technology in its EcoSport SUV, Ford leveraged its sponsorship of Brazilian top-tier basketball by removing the sounds of sneakers squeaking on the court.
Distracted Goalkeeper – Uber & Club Athletico Paranaense
In 2018, Uber teamed up with Athletico-PR for a live, on-pitch stunt to drive awareness of the brand’s safer driving ‘May Yellow Movement’ programme.
Assaí renews title sponsorship deal with Brazilian Série A
Brazilian cash and carry operator Assaí Atacadista has renewed its title sponsorship of Brazilian Série A for a further three years until 2022.
Corinthians expand shirt branding deal with petrol station chain ALE
Brazilian Série A football club Corinthians has expanded its shirt branding agreement with petrol station brand ALE Combustíveis.
Round-Up: Chinese basketball CEO steps down, T20 World Cup decision, BWF’s gender commitment, and more
The Chinese Basketball Association’s first chief executive officer Wang Dawei has left his post after just 14 months in the job citing “personal reasons”. The
São Paulo and Cruzeiro add to kit sponsor portfolios
Top-tier Brazilian football side São Paulo has signed up insurance and benefit management consultancy Isure as a sponsor.
Corinthians to launch betting platform with new sleeve sponsor Galera Group
Brazilian sports club Corinthians Paulista has signed up sports betting company Galera Group to its sponsorship portfolio
Ceará adds EstadiumBet as main sponsor
Brazilian football club Ceará has signed up gambling firm EstadiumBet as its new front-of-shirt sponsor.
Santos signs up Fox Lux as latest shirt sponsor
Brazilian football club Santos has added to its array of kit sponsors with lighting specialists Fox Lux.
The brand will hold the designation of back-of-shirt sponsor at the club until June 2021
Puma replaces Adidas as Paraguay FA kit supplier
The Paraguayan Football Association (APF) has signed a two-year kit supplier agreement with Germany-based sportswear manufacturer Puma
Round-Up: Positive message from Tokyo, D-Day for Women’s World Cup, Aussie rugby pay cut, and more
In a positive sign for next year's Olympics, Japanese Olympic Committee chief Yasuhiro Yamashita has told his international counterparts that Tokyo is gradually resuming sporting activities - Kyodo News
BRB takes over from BS2 Bank as Flamengo’s main shirt sponsor
Brazilian football club Flamengo has signed a three-year main shirt sponsorship contract with Banco de Brasília (BRB) that will see the two organisations partner on the launch a new digital bank.
TIM Brasil renews with Rio’s ‘big four’ football clubs
TIM Brasil, the Brazilian subsidiary of Telecom Italia, has renewed sponsorship contracts with the 'big four' football clubs in Rio de Janeiro – Botafogo, Flamengo, Fluminense and Vasco.
Atlético Mineiro adds Betsul to array of kit sponsors
Brazilian football club Atlético Mineiro has signed up online gambling brand to its sponsorship portfolio.
Care for Every Position You Play – Dove Men+Care & England Rugby/Scottish Rugby/Welsh Rugby Union/Irish Rugby Union
Dove Men+Care used its rights in deals with the British and Irish rugby unions to create a combined campaign that ran from the 2019 Rugby World Cup to the 2020 Six Nations.