Poland

Betting company forBET has been unveiled as the new main sponsor of Polish Ekstraklasa football club Śląsk Wrocław.

Polish Ekstraklasa football club Wisla Plock has agreed a two-year extension to its contract with main sponsor Budmat.

Betting company Totolotek has agreed a deal to sponsor the Polish Cup club football competition.

Polish Ekstraklasa football club Lechia Gdańsk has renewed its partnership with energy supplier Energa Group, its main sponsor.

Polish Ekstraklasa football teams Lech Poznan and Jagiellonia Bialystok have signed shirt sponsorship deals with financial services company Aforti and betting company STS, respectively.

Wroclaw-based cryogenic devices manufacturer Kriosystem has signed up as a partner of this year’s edition of the World Games multi-sport event, which will take place in the Polish city.

Polish sausage producer Henryk Kania has entered into a partnership with the country’s Ekstraklasa top-tier club football competition.

Polish oil and petroleum provider PKN Orlen has renewed its sponsorship agreement with the Polish Olympic Committee (PKOI).

Online gambling operator LV Bet has upgraded its deal with Polish Ekstraklasa football club Wisla Krakow to take on shirt sponsorship rights.

P&G-owned male grooming brand Gillette has become a Local Partner of the ESL-owned Intel Extreme Masters (IEM) event in Katowice, Poland, adding to a growing list of non-endemic brands on ESL’s competition roster.

The Polish Football Association (PZPN) has agreed a two-year extension to its partnership with clothing brand Vistula.

Polish currency exchange company Cinkciarz.pl has agreed a deal to sponsor this summer’s Uefa European Under-21 Championship national team football tournament, which will take place in its home country.

Personal care brand Gillette has made its first venture into the esports sector by partnering with the ESL organisation.

The Ekstraklasa, the top tier of club football in Poland, has extended its partnership with German sportswear and equipment company Adidas.

Polish Ekstraklasa football club Legia Warsaw has extended its shirt sponsorship deal with the Fortuna betting group.

Polish lottery operator Totalizator Sportowy has agreed a deal for its Lotto brand to become the new title sponsor of the country’s Ekstraklasa top-tier club football competition.