Latin America

Football

Sports betting operator Betano has added the Supercopa do Brasil to its title sponsorship of domestic club football competition the Copa do Brasil
Football

Argentina’s Liga Profesional de Fútbol (LPF), the top tier of domestic club football, has signed a sponsorship deal with fast-food restaurant chain McDonald’s.
Multiple Sports

The Brazilian Olympic Committee (COB) has agreed a two-year sponsorship deal with pharmaceutical company Medley
Football

Brazilian club Flamengo has signed up electrical wires and cables company Sil Fios e Cabos Elétricos as its shirt sleeve sponsor for the 2023 season.
Motorsport

Logistics company DHL has agreed a multi-year extension to its Formula E sponsorship deal, while the electric car-racing championship has signed a rights deal with Brazilian commercial broadcaster Bandeirantes
Football

Heineken-owned beer brand Amstel has extended its sponsorship of the men’s Copa Libertadores until 2026 in a deal that also includes backing of the women’s version of the top-tier continental clubs com…
Football

Atlético-MG has extended its shirt sponsorship deal with steel firm Gerdau, while fellow Campeonato Brasileiro Série A club, Goiás, has hailed a record agreement with betting platform Esportes da Sorte.
Football

Telco T-Mobile US has been named the official wireless sponsor of Liga MX in the United States in a deal brokered by Spanish-language media and content company TelevisaUnivision
Football

América-MG has announced sports betting company EstrelaBet as its new main sponsor, while fellow Campeonato Brasileiro Serié A club Santos has renewed an agreement with food products manufacturer Kodilar.
Football

The Argentinian Football Association (AFA) has agreed a wide-ranging sponsorship deal with Banco de la Nación Argentina.
Soccer

In April 2022, ALMA (Association to Fight Alzheimer's Disease) teamed up with Argentina’s Racing Club and skipper Leonardo Sigali for a stunt - a post-match pitch-side interview in which the player failed t…
Soccer

Brahma has been a long-time sponsor of Brazilian football - with official partnerships ranging from the national team to major tournaments and club sponsorships - but when health and safety-led legislation…
Football

Dubai-based financial institution Mashreq Bank has become the first regional sponsor of the Argentinian national football team in the Middle East and Egypt
Football

Bookmaker Pixbet has agreed a shirt sponsorship deal with Campeonato Brasileiro Série A club Corinthians in an agreement that will run for a minimum of three years.
Football

French Ligue 1 side Paris Saint-Germain has signed up online gambling platform CBet as a regional sponsor on a one-season contract covering the Latin America region
Football

The Brazilian Football Confederation (CBF) has appointed the Brax Sports Assets agency to broker sponsorship deals for the Copa do Brasil knockout club competition
Football

The Brazilian Football Confederation (CBF) has confirmed that is has ended its sponsorship with Turkish blockchain company Bitci
Football

Turkish blockchain company Bitci has responded to claims that its sponsorship contract with the Brazil Football Confederation (CBF) has been terminated