Latin America
Brazilian Rugby Confederation links up with AccorHotels
The AccorHotels chain has entered into a partnership with the Brazilian Rugby Confederation (CBRu) national governing body for rugby union.
Total title sponsors Copa Argentina
French oil and gas giant Total has agreed a deal to title sponsor the Copa Argentina club football knockout tournament.
Vitória names Topper as new kit partner
Campeonato Brasileiro Serie A football club Vitória has appointed Brazilian sportswear brand Topper as its new kit supplier.
Botafogo extends Caixa shirt sponsorship
Government-owned banking group Caixa has extended its shirt sponsorship deal with Campeonato Brasileiro Serie A football club Botafogo.
Corinthians sign up Foxlux as latest shirt sponsor
Electrical products manufacturer Foxlux has agreed a shirt sponsorship deal with Campeonato Brasileiro Serie A football club Corinthians.
Caixa extends main sponsor deal with Santos
Government-owned bank Caixa Economica Federal has expanded its partnership with Santos to become the long-term main sponsor of the Campeonato Brasileiro Serie A football club.
Synergy to market Copa Sudamericana sponsorship rights
The South American Football Confederation (Conmebol) has selected Swiss-based agency Synergy Sports to market the sponsorship rights to its Copa Sudamericana club competition.
Sponsorship of international federations and national governing bodies
For 2017, we have researched over 800 deals, 41 sports and 11 selected markets to map out the sponsorship landscape of international federations and national governing bodies.
Alcatel signs shirt sponsorship deal with Corinthians
Smartphone manufacturer Alcatel has agreed a shirt sponsorship deal with Campeonato Brasileiro Serie A football club Corinthians.
Caixa renews Coritiba partnership
Government-owned banking group Caixa has extended its shirt sponsorship deal with Campeonato Brasileiro Serie A football club Coritiba.
Gatorade extends Copa Libertadores partnership
PepsiCo-owned isotonic drinks brand Gatorade has extended its sponsorship deal with South American club football competition the Copa Libertadores.
Rawlings teams up with World Baseball Classic
Rawlings Sporting Goods has agreed a deal to sponsor this year’s World Baseball Classic national team tournament.
Brazilian Football Confederation extends with airline partner
The Brazilian Football Confederation (CBF) has extended its partnership with the Gol Linhas Aéreas airline.
Copa Libertadores teams up with Amstel
Dutch brewery Amstel has agreed a deal to sponsor the Copa Libertadores, Latin America’s premier club football knockout competition.
Caixa retains Atlético Mineiro in Serie A portfolio
Campeonato Brasileiro Serie A football club Atlético Mineiro has extended its shirt sponsorship deal with government-owned banking group Caixa.
Chapecoense signs new main sponsor
Campeonato Brasileiro Serie A football club Chapecoense has announced food distribution company Aurora as its new main sponsor.
Concacaf signs beer partner
Drinks company Constellation Brands has entered into a partnership with the Confederation of North, Central America and Caribbean Association Football (Concacaf), through which its Modelo beer brand will sponsor a host of the body’s properties.
IMG to market Copa Libertadores sponsorship rights
Conmebol, football’s governing body in Latin America, has appointed the IMG agency to market the sponsorship rights to its Copa Libertadores knockout club competition.