Latin America

Football
Sponsorship & Marketing

The Uruguayan Football Federation (AUF) is to launch a kit supply tender later this year after signing a short-term deal with Nike for the upcoming men's Copa America.
Football
Sponsorship & Marketing

With restrictions on gambling in Brazil loosening, the Campeonato Brasileiro Série A has its first title sponsor from the betting category in the form of Greece-based Betano.
Football
Sponsorship & Marketing

South Korean car maker Hyundai Motor has signed as a new top-tier sponsor of South America’s main club competition, the Copa Libertadores, for three years until 2026. 
Tennis
Sponsorship & Marketing

Brazilian bank Itaú Unibanco has agreed a four-year extension to its presenting sponsorship deal with tennis’ Miami Open.
Football
Sponsorship & Marketing

Brazilian football giants Palmeiras has signed off a new lucrative deal with Sports Hub, for the Brazilian technology solutions company to continue selling its perimeter LED board and on-pitch advertising assets to 2029.
Football

Sportingbet ran an influencer-led campaign in Brazil to tee up its sponsorship of the 2023 Copa Libertadores.
Motorsport
Sponsorship & Marketing

McDonald's, the US fast food giant, has become a sponsor of Formula 1 motor racing for the first time, signing a regional deal covering Latin America.
Football
Sponsorship & Marketing

Concacaf has agreed a seven-year confederation-wide ball supply sponsorship deal with Japan-based sports equipment brand Molten
Football
Sponsorship & Marketing

Saudi-owned oil entity Aramco has announced an expansive sponsorship deal with Concacaf, the governing body for football in North and Central America and the Caribbean.
Football
Sponsorship & Marketing

Sports betting firm Betano has bolstered its sponsorship portfolio in South America after today announcing a new four-year deal with the South American Football Confederation (Conmebol).
Football
Sponsorship & Marketing

E-commerce platform Mercado Livre has acquired the naming rights to the Pacaembu Stadium in São Paulo in a deal stretching over 30 years.
Sponsorship & Marketing

Wanda Sports Group has renewed an exclusive commercial agreement with the Argentinian Football Association (AFA) to broker sponsorship agreements in China until the end of 2024
Football
Sponsorship & Marketing

São Paulo FC has named online bookmaker Superbet – a newcomer to the Brazilian market – as the club’s new master sponsor on a three-year deal from 2024 to 2026. Th
Football
Sponsorship & Marketing

Campeonato Brasileiro Série A club Corinthians has signed the “largest master sponsorship contract" in the history of Brazilian football with online betting company VaideBet.
Football
Sponsorship & Marketing

Online cryptocurrency gambling platform Stake has expanded its presence in football with the acquisition of Brazilian club Juventude’s front-of-shirt sponsorship rights. 
Multiple Sports
Sponsorship & Marketing

A federal sports betting marketplace will be launched in Brazil, after the country passed regulations to finally bring clarity to the activity.
Football
Sponsorship & Marketing

Brands from the confectionery and betting sectors have broadened the stadium naming rights market for top-tier football clubs in Brazil
Football
Sponsorship & Marketing

Members of newly promoted Brazilian Série A side Esporte Clube Vitória have voted to approve a new stadium naming rights deal with escort company Fatal Model while also rejecting a proposal to sell club naming rights to the same company.