Latin America
Citibanamex World Cup – National Bank of Mexico & the Federación Mexicana de Fútbol
Citibanamex activated its Mexican national team sponsorship for the 2018 Fifa World Cup through AR, bots, a digital album, social content and a team-related competition.
Corinthians expand shirt branding deal with petrol station chain ALE
Brazilian Série A football club Corinthians has expanded its shirt branding agreement with petrol station brand ALE Combustíveis.
Round-Up: Chinese basketball CEO steps down, T20 World Cup decision, BWF’s gender commitment, and more
The Chinese Basketball Association’s first chief executive officer Wang Dawei has left his post after just 14 months in the job citing “personal reasons”. The
São Paulo and Cruzeiro add to kit sponsor portfolios
Top-tier Brazilian football side São Paulo has signed up insurance and benefit management consultancy Isure as a sponsor.
Corinthians to launch betting platform with new sleeve sponsor Galera Group
Brazilian sports club Corinthians Paulista has signed up sports betting company Galera Group to its sponsorship portfolio
Ceará adds EstadiumBet as main sponsor
Brazilian football club Ceará has signed up gambling firm EstadiumBet as its new front-of-shirt sponsor.
Santos signs up Fox Lux as latest shirt sponsor
Brazilian football club Santos has added to its array of kit sponsors with lighting specialists Fox Lux.
The brand will hold the designation of back-of-shirt sponsor at the club until June 2021
Puma replaces Adidas as Paraguay FA kit supplier
The Paraguayan Football Association (APF) has signed a two-year kit supplier agreement with Germany-based sportswear manufacturer Puma
Round-Up: Positive message from Tokyo, D-Day for Women’s World Cup, Aussie rugby pay cut, and more
In a positive sign for next year's Olympics, Japanese Olympic Committee chief Yasuhiro Yamashita has told his international counterparts that Tokyo is gradually resuming sporting activities - Kyodo News
BRB takes over from BS2 Bank as Flamengo’s main shirt sponsor
Brazilian football club Flamengo has signed a three-year main shirt sponsorship contract with Banco de Brasília (BRB) that will see the two organisations partner on the launch a new digital bank.
TIM Brasil renews with Rio’s ‘big four’ football clubs
TIM Brasil, the Brazilian subsidiary of Telecom Italia, has renewed sponsorship contracts with the 'big four' football clubs in Rio de Janeiro – Botafogo, Flamengo, Fluminense and Vasco.
Atlético Mineiro adds Betsul to array of kit sponsors
Brazilian football club Atlético Mineiro has signed up online gambling brand to its sponsorship portfolio.
Care for Every Position You Play – Dove Men+Care & England Rugby/Scottish Rugby/Welsh Rugby Union/Irish Rugby Union
Dove Men+Care used its rights in deals with the British and Irish rugby unions to create a combined campaign that ran from the 2019 Rugby World Cup to the 2020 Six Nations.
MarjoSports terminates Corinthians sleeve sponsorship
Brazilian football club Corinthians has ended its sleeve sponsorship agreement with online gambling platform MarjoSports
Banco BS2 quits Flamengo shirt deal as Amazon ‘waits in wings’
Banco BS2, the main shirt sponsor of Campeonato Brasileiro Série A club Flamengo, will terminate its deal on June 30 with six months still to run on its contract.
Mexico’s Tigres sign up Sponsor.Online platform
Mexican football club Tigres UANL has signed up with football sponsorship platform Sponsor.Online.
The club aims to expand its global presence via Sponsor
TradeATF joins AFA’s growing sponsor roster
The Argentinian Football Association (AFA) has signed a new sponsorship deal with Cyprus-based CFD broker TradeATF
São Paulo bolsters kit sponsorship portfolio with MRV renewal
Brazilian football club São Paulo has extended its contract with one of its shirt sponsors, real estate company MRV.
The renewal builds on an association which began in 2017.