Italy

The Italian division of Japanese automotive manufacturer Suzuki has renewed its sponsorship agreement with Serie A football club Torino.

Formula One motor-racing team Ferrari has extended its partnership with global shipping and logistics company UPS.

Italian Serie A football club Genoa has renewed its shirt sponsorship agreement with gas and electricity supplier Eviva.

Italian Serie A football club Juventus has agreed a three-year deal that will make Japanese video games developer Cygames its first back-of-shirt sponsor.

Employment agency Lavoropiù has upgraded its association with Bologna to become a top-tier partner of the Italian Serie A football club.

Italian Serie A football club AS Roma has renewed its association with insurance company Gruppo Natalucci & Partners (GN&P) until 2020.

Italian Serie A football club Bologna has extended its shirt sponsorship deal with natural gas and electricity supplier Illumia.

Italian sportswear company Macron has entered into a partnership with SPAL Ferrara, which recently won promotion to the country’s Serie A top division of club football.

Italian Serie A football club Juventus has signed a multi-year partnership with online betting company Betfair.

Italian Serie A football club Atalanta has entered into a partnership with financial services company UBI Banca.

Italian sportswear firm Macron has been appointed as the new kit partner of the Italian Rugby Federation (FIR).

Italian Serie A football club Atalanta has sealed a partnership with sportswear company Joma Sport.

Italian Serie A football club Juventus has signed a sponsorship deal with Chinese mineral water firm Ganten Water.

Italian sportswear and equipment brand Kappa has been named as the official ball supplier for Serie B, the second tier of Italian club football.

Juventus has signed a deal with Allianz that will see the German financial services company add the Italian Serie A football club’s stadium to its portfolio of naming-rights deals.

Formula One motor-racing team Ferrari has extended its partnership with Italian yacht manufacturer Riva.