Italy
Roma agrees short-term Uber deal in hostile local market
Italian Serie A club AS Roma this month agreed a deal for ride-sharing service Uber to become the club’s innovation and mobility partner until the end of the 2017-18 season.
Sampdoria renews with kit partner
Spanish sportswear company Joma has extended its partnership with Italian Serie A football club Sampdoria.
Lazio teams up with Wiko
Italian Serie A football team Lazio has named French smartphone manufacturer Wiko as a premium partner.
Peroni partners with Roma to launch new beer brand
Italian Serie A football club AS Roma has entered into a partnership with Lombardy-based brewery Peroni.
Nilox joins together city rivals with AC Milan deal
Italian Serie A football club AC Milan has entered into a partnership with outdoor technology products manufacturer Nilox.
Roma partners with Volvo, Uber
Italian Serie A football club AS Roma has agreed partnerships with Swedish automotive manufacturer Volvo and transportation network Uber.
Casio extends Toro Rosso partnership
Formula One motor racing team Toro Rosso has renewed its partnership with Japanese watch manufacturer Casio.
Roma secures Asian betting partner
Italian Serie A football club AS Roma has agreed a sponsorship deal with online betting company KB88.com.
Lotto backs Next Gen ATP Finals
Italian sportswear manufacturer Lotto has agreed a deal to sponsor the inaugural edition of the Association of Tennis Professionals’ (ATP) Next Gen Finals.
Udinese signs up new energy partner
Italian Serie A football club Udinese has agreed a sponsorship deal with gas and electricity supplier Bluenergy Group.
AC Milan set to unveil new partner after confirming Adidas split
Italian Serie A football club AC Milan has confirmed that it has agreed a deal with a new kit supplier after opting to end its long-standing partnership with German sportswear manufacturer Adidas.
Juventus signs Asian betting partner
Italian Serie A football club Juventus has agreed a regional sponsorship deal with Asian online betting company F66.com.
Roma targets Egyptian market with tourism partner
Italian Serie A football club AS Roma has agreed a sponsorship deal with the Egyptian Tourist Organisation.
Milan targets China with new sponsor, Udinese extends with partner
AC Milan has agreed a sponsorship deal with mineral water brand Alpenwater, while fellow Italian Serie A football club Udinese has extended its agreement with Acqua Dolomia.
Inter partners with Nilox, Roma signs Kimbo deal
Italian Serie A football clubs Inter Milan and AS Roma have agreed sponsorship deals with sports technology company Nilox and coffee brand Kimbo, respectively.
Italian Football Federation adds Goleador to sponsor roster
The Italian Football Federation (FIGC) has signed up confectionary brand Goleador as a new sponsor.
Roma partners with Hugo Boss, Milan signs Konami deal
Italian Serie A football clubs AS Roma and AC Milan have entered into partnerships with German fashion house Hugo Boss and video game developer Konami, respectively.
FIGC signs Poste Italiane as top-tier partner
Postal services provider Poste Italiane has entered into a partnership with the Italian Football Federation (FIGC).