Italy
Data Snapshot: European FAs 2021-22
Europe’s most powerful football associations – of England, France, Germany, Italy and Spain – hold sponsorship portfolios worth about €398m ($450m) in 2021-22, up about three per cent on last season.
Santander returns as Ferrari sponsor with carbon neutral emphasis
Spanish financial services company Banco Santander has today (Tuesday) announced a return to Formula 1 motor racing team Ferrari by agreeing a new multi-year sponsorship deal that is designed to support…
Fiorentina formalises marketing relationship with PlanetPay365
Italian Serie A football club Fiorentina has signed up digital payment services provider PlanetPay365 as a sponsor for the rest of the 2021-22 season
Aurora Italia extends with Juventus in SportQuake-brokered deal
Malaysian jewellery brand Aurora Italia has extended its regional sponsorship in Southeast Asia of Italian Serie A club Juventus
Udinese adds to shirt sponsor portfolio with Kiba Inu
Italian Serie A club Udinese has signed cryptocurrency provider Kiba Inu as a sponsor
Inter Milan expands fashion and lifestyle focus with Moncler deal
Italian Serie A football club Inter Milan has signed up luxury fashion brand Moncler as a sponsor.
The Italian company becomes the club’s 'Official Formalwear Partner' across a three-year contract.
Data Snapshot: European Leagues 2021-22
Europe’s four biggest football leagues – plus Uefa’s club competitions – hold central sponsorship contracts worth between €794.4m and €883.3m in 2021-22.
Udinese extends Macron deal as club celebrates 125th anniversary
Italian football club Udinese has extended its kit supply contract with sportswear brand Macron
Napoli back-of-shirt deal latest for Floki in football
Italian Serie A club SSC Napoli has signed up meme cryptocurrency Floki to its sponsorship portfolio
AC Milan signs Kerzner International brand Siro as hotel sponsor
Italian Serie A club AC Milan has signed up wellness hospitality experience brand Siro as a sponsor
Frecciarossa named Coppa Italia title sponsor after previous deal derailed
Lega Serie A has signed up Trenitalia to its sponsorship portfolio, with the global deal making Italy’s primary train operator's main brand, Frecciarossa, the title sponsor of the Coppa Italia as well a…
Inter extends A2A Energia sponsorship
Italian Serie A football club Inter Milan has extended its official energy partner deal with A2A Energia for the next two years
FIGC joins Italian cryptocurrency rush with Chiliz deal
Blockchain provider Chiliz has signed with the Italian Football Federation (FIGC) to launch a '$ITA' fan token on the fan engagement and rewards app Socios.com
Inter Milan signs two-year extension with Gatorade
Italian Serie A club Inter Milan has renewed its sponsorship deal with PepsiCo-owned sports drink brand Gatorade
AC Milan launches first NFTs on Chiliz blockchain
Italian Serie A club AC Milan has become the first sports organisation associated with the fan engagement app Socios.com to launch an NFT campaign on the Chiliz blockchain
Inter adds AOA Sports to regional sponsorship portfolio
Italian Serie A football club Inter Milan has signed an Asian regional sponsorship with gaming, betting and lotteries platform AOA Sports
Gatorade deal highlights AC Milan’s upward curve
PepsiCo-owned sports drink Gatorade has signed as the official sports drink for Italian Serie A club AC Milan’s men’s and women’s teams.
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Inter Milan renews with Fratelli Beretta, Napoli latest club to sign Chiliz deal
Inter Milan has renewed its sponsorship deal with Italian food brand Fratelli Beretta