Indian Subcontinent

Cricket

Chinese mobile phone maker Vivo will return as title sponsor of the Indian Premier League this year, after stepping back from the role last year and following more recent reports it was looking to exit…
Cricket

Indian Premier League title sponsor Vivo, the Chinese mobile phone maker, is reported to be looking to end its deal early
Cricket
Metals

At the IPL 2020, JSW Steel leveraged its principal sponsorship of the Delhi Capitals to target a new, broader demographic through a social-first campaign fronted by star player Rishabh Pant.
Cricket

Indian pay-television broadcaster Sony Pictures Networks has agreed a three-year media rights deal with the Pakistan Cricket Board, covering the board's home international matches and the annual Pakistan…
Cricket

Sri Lanka Cricket has added paint manufacturer JAT Holdings to its sponsorship portfolio as well as confirming an extension with long-term sponsor Dialog Axiata
Cricket

Indian broadcaster Sony Pictures Sports Network has signed 15 sponsors for India’s cricket tour of Australia.
Athletics

The three-round qualification tournament before the first round of the Australian Open could be axed to guarantee the grand slam will only be delayed one week – The Age S
AFL

The first Grand Slam of 2021 could be delayed by one or two weeks from the scheduled January 18 start, due to Covid-19
Badminton

Cristiano Ronaldo has signed an exclusive partnership with Chinese video-sharing app Kuaishou to provide short-form videos to his Chinese fans – Sportsmoney.c
Cricket
Banking

To leverage its 2019 IPL sponsorship, Yes Bank created an activation programme aimed at Micro, Small and Medium Enterprises (MSME).
Cricket

The Lanka Premier League will start five days later from November 27 to December 17 and will only be played at the Mahinda Rajapaksa International Stadium in Hambantota
Basketball

Two torches that will be used in the Olympic and Paralympic torch relays at the postponed Tokyo Games next summer have started an eight-month tour of Tokyo
Cricket

The Board of Control for Cricket in India (BCCI) has signed up Indian telco Jio as title sponsor of the 2020 edition of its women's T20 Challenge
Cricket

The Board of Control for Cricket in India has signed a three-year apparel sponsorship deal with fantasy gaming platform Mobile Premier League, replacing long-term sponsors Nike
Football

Indian Super League football club Mumbai City FC, the subject of a takeover by the City Football Group, has signed up global sportswear brand Puma as its kit supplier
Cricket

The Board of Control for Cricket in India (BCCI) is thought to be facing the prospect of the Indian men's team touring Australia in November without a kit supply sponsor in place
Cricket

IMG-Reliance, the joint venture between the IMG agency and Indian conglomerate Reliance Industries, says it has raised record revenue on the back of sponsorship and licensing deals for the Indian Premier…
Cricket

The International Cricket Council has begun the tender process to select a host country merchandise licensing partner and an online merchandise partner for the Men’s T20 World Cup next year, and the M…