Indian Subcontinent

Multiple Sports

Optimum Nutrition believes the recent opening of a new performance hub for the McLaren Formula 1 team will broaden its consumer base and reach.
Cricket
Events

Sportfive has unveiled its first foray into cricket since the arrival of Seamus O’Brien to head up its Asia-Pacific business with the establishment of a ‘Masters’ T20 league featuring Indian cricket legend Sachin Tendulkar.
Cricket
Sponsorship & Marketing

The Pakistan Cricket Board (PCB) has been banned from agreeing sponsorship deals with betting companies after the Peshawar High Court considered a petition which challenged deals with so-called ‘proxy’ firms.
Cricket

The Pakistan Cricket Board has secured much-needed new funds through selling naming rights to the Lahore Stadium to the Bank of Punjab.
Multiple Sports
Sponsorship & Marketing

Indian tyre brands Ceat and BKT have served notice of their international ambitions, announcing sponsorship deals with German Bundesliga champion Bayer Leverkusen and The Hundred, the England and Wales…
Table Tennis

India-based property Ultimate Table Tennis (UTT) is close to filling its sponsorship portfolio after IndianOil paid a small uplift to renew its title sponsorship deal for the upcoming 2024 season.
Table Tennis
Sponsorship & Marketing

IndianOil has renewed its title sponsorship of the India-based Ultimate Table Tennis (UTT) for the upcoming 2024 season, in a deal first reported by SportBusiness.
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India (BCCI) has four central sponsorship positions left to sell for the Indian Premier League (IPL) after the signing of Wonder Cement
Cricket
Sponsorship & Marketing

MRF Tyres is expected to reduce its presence in cricket after deciding against renewing its global sponsorship of the ICC, according to reports.
Multi-sport
Licensing & Merchandising

The Athletics Federation of India (AFI) has signed a new agreement with Puma in a boost to its track and field growth ambitions
Cricket

The 2024 edition of the Indian Premier League has raised more than three-quarters of the central sponsorship income it generated in 2023, despite having half as many sponsors.
Cricket

Indian Premier League (IPL) franchise Gujarat Titans’ new front-of-shirt agreement with fantasy gaming platform Dream11 shows that two years of on-field success and strategic brand building are beginning to pay dividends.
Cricket

Indian skincare brand FixDerma is looking to significantly increase brand awareness and support a push into physical retail sales via its new sleeve sponsorship agreement with Indian Premier League franchise, Delhi Capitals. 
Cricket

Delhi-based consumer electronics brand Ubon [pronounced You-bon], decided to sponsor Indian Premier League side Rajasthan Royals despite defining itself as a ‘pull brand’ that doesn’t typically invest a lot in marketing.
Cricket
Sponsorship & Marketing

The 2024 Indian Premier League (IPL) season kicks off with all teams having bolstered their sponsorship portfolios in the run-up to cricket's biggest and most lucrative tournament.
Cricket

Indian Premier League franchise Punjab Kings is banking on closing several sponsorship deals before the start of the 2024 season to achieve an almost 20-per-cent year-on-year uplift in commercial revenues.
Cricket
Sponsorship & Marketing

The IPL's Delhi Capitals has filled its front-of-shirt position with financial services provider Hero FinCorp, while fantasy sports operator Dream11 has continued its multi-team shirt sponsor strategy with Sunrisers Hyderabad.
Cricket
Sponsorship & Marketing

Mumbai-based fantasy gaming platform Dream11 has furthered its newly adapted team-focused approach to the Indian Premier League (IPL) by acquiring the front-of-shirt rights for Punjab Kings and Kolkata…