Europe
Team GB dress to impress with Oliver Brown
London-based tailor Oliver Brown has entered into a partnership with Team GB to become its official supplier of formalwear for the 2014 winter Olympic Games in Sochi, Russia.
Arsenal adds Paddy Power to betting portfolio
English Premier League club Arsenal has reached a deal to make Irish bookmaker Paddy Power its official betting partner in the UK, Ireland and Italy.
Fiat enhances England Netball partnership
Italian car maker Fiat has acquired the title sponsorship rights for the England netball team’s series against South Africa next month.
NGM scores top sponsor deal for Serie B
Telecommunications company New Generation Mobile has agreed a deal to become a top sponsor of the Italian Serie B second-tier football competition for the 2013-14 season.
Besiktas confirms major Vodafone deal
Turkish Super Lig football club Besiktas has finalised a 15-year shirt sponsorship and stadium naming rights deal, from 2014-15 to 2028-29, with telecommunications company Vodafone.
VisitBritain extends EPL partnership to 2016
Tourism agency VisitBritian has agreed to extend its partnership with the English Premier League top football division until 2016.
Beretta renews Torino principal sponsorship deal
Food company the Beretta Group has agreed a deal to renew its principal sponsorship of Italian Serie A football club Torino.
Apollo seals tyre deal with United
Apollo Tyres has struck a partnership deal with English Premier League club Manchester United.
Frankfurt extends deal with Deutsche Bahn
German 1.Bundesliga club Eintracht Frankfurt has strengthened its commercial portfolio by extending a sponsorship deal with national railway organisation Deutsche Bahn for a further two seasons, from 2013-14 to 2014-15.
UCI WorldTour mainstay to fold after sponsorship blow
UCI WorldTour cycling team Euskaltel-Euskadi has confirmed it will disband at the end of the 2013 season after having failed to secure a secondary sponsor for the 2014 campaign.
Ajax eyes Chinese impact with CST deal
Bicycle and car tyre manufacturer Cheng Shin Tire has signed a three-year sponsorship deal with Dutch Eredivisie football club Ajax.
Adidas retains Bundesliga ball contract
Adidas has retained its position as the official match ball provider to the German 1.Bundesliga and 2.Bundesliga football leagues after agreeing a new contract from the 2014-15 season until the end of the 2017-18 campaign.
Palace signs stadium deal with 12Bet
English Premier League football team Crystal Palace has announced a one-year deal making 12Bet the club’s stadium sponsor and official betting partner.
Everton remains on EA’s team for Fifa 14
Everton has become the latest English Premier League football club to commit to video games manufacturer EA Sports and its flagship Fifa game after signing a two-year extension to its deal.
Good call for West Ham as Lycamobile reconnects
English Premier League football club West Ham United has agreed a two-year extension to its partnership with low-cost international mobile call provider Lycamobile.
NBTY Europe strengthens ties with Leicester Tigers
Health and nutrition company NBTY Europe has renewed and expanded its sponsorship of English Premiership rugby union club Leicester Tigers.
Ligue 1 planning title sponsor and regional deals
The French football league, the Ligue de Football Professionnel, is planning to create several new sponsorship packages - a title sponsorship, a technology partner, and some regional partners.
BT Sport scores Man City partnership
UK pay-television broadcaster BT Sport has agreed a three-year deal with English Premier League team Manchester City to become an official partner of the football club.