Europe
Unibet puts on red nose for charity
Unibet Denmark sponsors FC Copenhagen and FC Midtjylland because they share our determination to be 'best in class'. These organisations reach out to engage their fans on a personal level just like Unibet strives towards engaging our players and customers.
Wasps agrees new shirt deal with CVS
London Wasps have announced a shirt sponsorship deal with business rates advisors CVS ahead of the forthcoming Premiership Rugby season.
Team Sky renews Pinarello deal
UCI WorldTour cycling outfit Team Sky has extended its partnership with Pinarello by three years to take its co-operation with the Italian bike manufacturer into a seventh season.
Konica Minolta teams up with French handball
France’s Ligue Nationale de Handball has announced a multi-year sponsorship deal with Japanese technology company Konica Minolta.
Sky Bet revenue share to lift Football League income
A share of betting revenues from fans will help top up the English Football League’s income from its new title sponsorship deal with Sky Bet, after the deal fell short of the league’s revenue target.
Tour de France in renewal talks with Nestlé and Skoda
Amaury Sport Organisation, the organiser of the Tour de France cycle race, is in talks with carmaker Skoda and food conglomerate Nestlé Group to renew as Tour de France Club Partners and maintain a top-tier sponsor line-up that has gone unchanged since 2004.
Inter extends long-running Nike ties
Italian Serie A football club Inter Milan has announced a 10-year extension to its kit partnership with Nike.
BBVA looks to NBA experience for Liga activation
Banking group BBVA will launch a new bank account for Spanish football fans as part of its latest title sponsorship renewal with the Liga de Fútbol Profesional, the Spanish football league.
Fiba World Cup 2014 to earn over €10m from sponsors
Sponsorship revenue for the 2014 Fiba Basketball World Cup in Spain has passed the €10m ($13.4m) mark after the two most recent National Supporter deals, with private healthcare service Sanitas and mobile operator Vodafone Spain.
ATP, Scottish football and ECB in the market for new sponsors
The Association of Tennis Professionals, Scottish Professional Football League and England & Wales Cricket Board are currently in the market seeking major sponsorship deals.
Bianchi to supply Belkin team
Bicycle manufacturer Bianchi has agreed a deal to become the technical sponsor and official partner of UCI World Tour team Belkin Pro Cycling.
Bologna teams up with 32Red
Italian Serie A football club Bologna has agreed an exclusive deal for 32Red to become its official casino partner for the 2013-14 and 2014-15 seasons.
Archive | A Shot Across the Bow?
Do live online sports broadcasts now pose a threat to market-leading sports broadcasters? Kevin McCullagh put the question to Perform‘s Oliver Slipper.
RaboDirect won’t renew Pro12 sponsorship
Financial services company RaboDirect has announced that it will not renew its title sponsorship of the Pro12 European club rugby union tournament beyond the 2013-14 season.
Groupama increases Serie A presence with Udinese
French insurance company Groupama Insurance has added Serie A team Udinese to its Italian football sponsorship portfolio.
BAE Systems stays on UK Sport team
British multinational security, defence and aerospace company BAE Systems has renewed its partnership with UK Sport for a further four years.
Angelico Biella Basketball teams up with Botalla
Italian basketball team Angelico Biella Basketball has confirmed cheese manufacturer Botalla Cheese as an official sponsor for the 2013-14 season.
Galatasaray finalises W Collection sponsorship
Fashion company W Collection has agreed to become an official sponsor of Turkish football club Galatasaray.