Eastern Europe
Ekstraklasa teams up with Infront to search for new sponsor
The Ekstraklasa, the top division of football in Poland, has engaged the Infront Sports & Media agency to search for a major sponsor in the German and Austrian markets.
Poznan stadium connects with naming rights partner
Lech Poznan has agreed a five-year deal, from 2013-14 to 2017-18, for telecommunications firm INEA to assume the naming rights to the Polish Ekstraklasa football club's stadium.
Dynamo Kyiv banks new main partner
Ukrainian football club Dynamo Kyiv has agreed a three-year shirt sponsorship deal with Nadra Bank, from 2013-14 to 2015-16.
Adidas aces long-term Djokovic partnership
Adidas has agreed a new long-term footwear partnership with world No.1 tennis player, Novak Djokovic.