Brazil

Mastercard has renewed its sponsorship contract for Brazil’s national football teams in a four-year extension with the Brazilian Football Confederation (CBF) to 2024.

AB InBev subsidiary Ambev promoted its Guaraná Antarctica drink in Brazil via an April 2019 campaign leveraging its sponsorship of the Brazilian women’s football team.

Brazil’s National Basketball League (LNB) has signed up betting and online games operator Betmotion as an ‘Official Partner’ of the National Basketball League (NBB) for the 2020-21 season. B

Uefa partner Santander brought the excitement of the 2020 Champions League Final in Lisbon to the world through an enhanced edition of its ‘Santander Media House’

Brazilian football club Ceará has signed up restaurant chain Coco Bambu as a sponsor.

Brazilian football club Flamengo, champions of the 2019 Campeonato Brasileiro Série A, has signed health insurance company Union Life as its back-of-shorts sponsor.

Brazilian Série A club Santos has struck a shirt sponsorship deal with adhesive brand Tekbond running from now until the end of 2021.

OneFootball, the German-based digital platform, has signed off on a sponsorship and content deal with VBET that will see the online betting company’s services integrated within its Brazilian platform.

To leverage Brazilian side Flamengo’s appearance in the 2019 Copa Libertadores final, shirt supplier Adidas projected the club’s shirt onto the Rio's statue of Christ the Redeemer.

Nike has confirmed the early end of its 15-year partnership with Brazilian football star Neymar, ending one of its most high-profile sponsorship agreements

Top-tier Brazilian football club Corinthians is poised to announced a record stadium naming rights deal with Hypera Pharma, the country’s largest pharmaceutical company.

Japanese video game developer Konami has agreed a deal to sponsor the Campeonato Brasileiro Série A, the top tier of club football in Brazil.

Brazilian Série A club Santos has hired US sports agency Gemini Sports Group to fill the main shirt sponsor position that has been vacant since Caixa bank departed in 2019.

To promote the non-skid technology in its EcoSport SUV, Ford leveraged its sponsorship of Brazilian top-tier basketball by removing the sounds of sneakers squeaking on the court.

In 2018, Uber teamed up with Athletico-PR for a live, on-pitch stunt to drive awareness of the brand’s safer driving ‘May Yellow Movement’ programme.

Brazilian cash and carry operator Assaí Atacadista has renewed its title sponsorship of Brazilian Série A for a further three years until 2022.