Uefa Europa League
New deadline for Europa, Conference League sponsor bids, more offers accepted
Uefa and its appointed Team Marketing agency have issued a new deadline for prospective sponsors of the Uefa Europa League and new Europa Conference League to express their interest in the rights across…
Uefa extends with Europa League ball supplier Molten
Uefa has extended its association with Japan-based sports equipment manufacturer Molten across its 2021-24 sponsorship cycle for selected club competitions
Bids invited for Uefa club competition licensing rights across quartet of categories
Uefa and the Team Marketing agency have initiated the process to invite offers for licensing rights across four more categories for the 2021-24 club competitions cycle
Trophy Tour/Heroes Walk/OMBC/Undeniable – Kia & Uefa
The pandemic forced Uefa Europe League partner Kia Motors to pivot its 2019-20 season marketing programme from in-person initiatives to online experiences.
Uefa sets deadline for prospective Europa League sponsors
European football’s governing body Uefa has issued a deadline of September 2 for prospective sponsors of the second-tier Uefa Europa League and new third-tier Uefa Europa Conference League to contact t…
Legendary Journeys/Trophy Takeover – Enterprise Rent-A-Car & Uefa
Enterprise’s ‘Legendary Journeys’ ran throughout the 2018-19 Uefa Europa League, driving awareness via content by a trio of football ambassadors.
Uefa and Team kick off licensing rights sales in 11 categories
Uefa and the Team Marketing agency have initiated the process to invite offers for licensing rights across 11 different categories during the 2021-24 club competitions cycle
Round-Up: India tours cancelled, Rugby Australia rule changes, Lang Ping-Lululemon tie-up, and more
The Indian cricket team's upcoming tours of Sri Lanka, in June, and Zimbabwe, in August, have been called off due to the Covid-19 threat - ESPNCricinfo
Europa League Trophy Tour – Kia & Uefa
Between January and July 2019, Kia activated its Uefa Europa League rights with a cause-led initiative that collected unwanted football boots from European fans and donated them to refugees in Jordan.
Uefa invites video game and esports rights bids for club competitions
Uefa is inviting proposals for several categories in its video game rights sector for the 2021-24 club competition cycle, including the rights for the official simulation game and esports event
Heineken shows Uefa commitment with club and national team double
Dutch beer company Heineken has acquired the rights to Uefa’s three club competitions in the next cycle and global rights to next summer’s Euro 2020.
Beer category kicks off sponsorship sales for 2021-24 Uefa men’s club competitions
European football’s governing body Uefa has officially launched the sales process for the sponsorship rights to its men’s club competitions for the period 2021-24.
Macron signs new referee kit partnership with Uefa
Italian sportswear brand Macron has signed a new referee kit partnership with Uefa.
Under the deal, Macron will provide referee uniforms for all Uefa competitions for the next three years, until 2022
Sevilla’s top tier drives sponsorship revenue at Spanish challenger club
LaLiga club Sevilla will earn at least €7.25m ($8.3m) from its shirt inventory this season, thanks to two new top-tier sponsors.
Enterprise launches new Europa League campaign
Car rental company Enterprise Rent-A-Car has launched a ‘Legendary Journeys’ campaign to coincide with the start of its second term as a sponsor of club football competition the Uefa Europa League.
FedEx renews with Europa League to build position in Europe
International courier FedEx Express has renewed its Uefa Europa League sponsorship for the 2018-2021 seasons.
FedEx Express has been the main sponsor of the Europa League for the last three seasons