The Open
The R&A widens sponsorship portfolio to support grassroots push
The R&A aims to diversify its sponsorship revenue streams
Six official patrons from The Open were integrated into its 2022 Women's Open portfolio
Mercedes‑Benz extends as Open sponsor
Luxury carmaker Mercedes‑Benz has extended its sponsorship agreement with the R&A as ‘Official Patron’ and ‘Official Car’ at the Open Championship in a multi-year deal.
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Nikon extends Open sponsorship and tees off Women’s Open deal
Nikon Corporation has renewed its official patron sponsorship of the Open golf championship for the next five years and struck a new deal as patron of the Women's Open
NTT Data renews as top-tier Open Championship sponsor, backs Women’s Open
Japanese IT services provider NTT Data has agreed a multi-year extension to its sponsorship of golf major The Open, while also announcing a new partnership with the Women’s Open.
Data Snapshot: Golf 2021
Central sponsors of the PGA Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – held sponsorship portfolios worth $487m (€420m) in 2021, up almost 6.5 per cent on 2020.
The e-Open – Mastercard & the R&A
On the weekend that would have hosted the cancelled 2020 Open, Mastercard took presenting partner rights to the final of the R&A’s ‘e-Open’.
Data Snapshot: Golf 2020
Central sponsors of the PGA Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – aggregated a sponsorship spend of $451m (€384m) in 2020.
HSBC Golf Zone – HSBC & The R&A
HSBC leveraged its on-site rights at the 148th Open Championship in 2019 by creating the HSBC Golf Zone, an interactive experience open to all spectators.