Six Nations

Rugby Union

Allianz is planning a series of grassroots and community rugby initiatives to support its naming rights agreement with Twickenham stadium, as it bids to ‘elevate its brand’ with a target market of commercial and personal lines customers in the UK.
Rugby Union

SportBusiness Sponsorship speaks to Guinness global brand director Stephen O’Kelly about the recent extension and expansion of its relationships with the men's and women's Six Nations tournaments.
Rugby Union

Six Nations Rugby has secured an uplift in the value of the men's and women's Six Nations title rights in its recent sponsorship renewal with Guinness.
Rugby Union
Sponsorship & Marketing

IHG Hotels & Resorts has strengthened its position in rugby union, becoming a sponsor of the men's and women's Six Nations
Rugby Union
Sponsorship & Marketing

Guinness is close to a surprise renewal of its title sponsorship agreement with rugby’s Six Nations Championship, despite the increasingly prohibitive alcohol marketing laws in two of the countries where t…
Rugby Union

Continental Tyres believes it can gain a more significant share of voice in the uncluttered rugby market than it would from a sponsorship deal in football. Faaez Samadi reports the tyre brand's new sponsorship agreement with the English Rugby Football Union.
Rugby Union

The Italian Rugby Federation will be hoping that its latest front-of-shirt sponsorship deal with insurance company Vittoria will end what has been a turbulent period commercially.
Rugby Union
Sponsorship & Marketing

Vueling Airlines has become an official supplier of France Rugby and its men’s, women’s and sevens national teams.
Rugby Union

Six Nations Rugby has secured an uplift in its ‘insights’ category with its most recent sponsorship agreement with software and accounting firm Sage after enhancing the package of available rights. Matthew Williams reports.
Rugby Union
Sponsorship & Marketing

Six Nations Rugby has announced a new sponsorship with payroll software company Sage
Rugby Union
Sponsorship & Marketing

Digital investment platform Bitpanda has been unveiled as the main shirt sponsor for the Italian rugby union team at the upcoming Six Nations tournament
Rugby Union
Sponsorship & Marketing

UK sports brand Umbro has extended its kit supplier deal with England Rugby for another four years, from 2024-25 to 2027-28
Rugby Union
Sponsorship & Marketing

Scottish Rugby has signed a new sponsorship agreement with oilfield support company Saltire Energy in three-year deal from July 2021
Rugby Union
Sponsorship & Marketing

Opel Ireland, the Irish division of the Opel car brand, has agreed a three-year sponsorship of the Irish Rugby Football Union spanning both the men’s and women’s international teams.
Rugby Union
Sponsorship & Marketing

England Rugby has signed an extension to its sponsorship contract with Unilever’s skincare brand Dove Men+Care.
Multi-sport
Industry Moves

A new sports marketing agency, Global Sports Media, has been launched in London by former Sportseen LLP sales director Robert Dyan
Rugby Union
Industry Moves

Six Nations Rugby has named the Welsh Rugby Union’s Craig Maxwell as its chief commercial officer in a role that will begin at the start of next year.
Rugby Union
Sponsorship & Marketing

Scottish Rugby, the governing body of rugby union in Scotland, has extended its association with the Royal Bank of Scotland (RBS) in a grassroots-focused sponsorship deal that will run until 2023