Premier League

Football
Sponsorship & Marketing

Premier League club Everton will terminate its main shirt sponsor contract with Kenyan gambling brand SportPesa at the end of the 2019-20 season. The five-year deal, which was worth €10.8m ($11.6
Football
Sponsorship & Marketing

Chelsea Football Club sourced its new main shirt sponsorship deal with the UK-telco Three from its in-house team, SportBusiness has learnt
Football
Sponsorship & Marketing

Premier League Chelsea’s shirt sponsor, Yokohama Tyres, will step down from the lead sponsorship role next season – with the telecommunications brand Three announced as the new shirt partner.
Football

Dan Haddad, head of commercial strategy at Octagon UK, looks at the potential upside for Liverpool in switching kit supplier rights from New Balance to Nike.
Football
Sponsorship & Marketing

Premier League football club Chelsea reported a commercial revenue increase of 8.5 per cent for the 2018-19 season – compensating for falls in broadcast and matchday income over the period.
Football
Sponsorship & Marketing

English Premier League club West Ham United has signed up logistics company ITD Global as a sponsor
Football
Sponsorship & Marketing

English Premier League club Tottenham Hotspur remains some way off securing a naming rights sponsor for its stadium

Premier League champion Manchester City has aligned with the growing meat-free eating trend through its partnership with food and beverage specialists Nestlé Professional.
Football

Global bank HSBC signed a five-year deal with Tottenham Hotspur that prioritises rights linked to the stadium-led regeneration of the local area.
Football

US personal care brand Remington signed a multi-year global partnership with Manchester United after a two-year selection process.
Football

Blackwell Global leveraged its assets as Everton’s first Official Brokerage Partner through a player-fronted campaign that engaged traders through a contest incentivized via club-linked prizes.
Football
Sponsorship & Marketing

Battery brand Duracell has agreed a media buy with Amazon Prime and short-term digital content deal with Premier League club Chelsea in a campaign devised to coincide with Amazon Prime Video’s Live Premier L…
Football

Cryptocurrency sportsbook Sportsbet.io activated its Watford sponsorship through a two-pronged (shirt and sleeve) campaign that set out to simultaneously build its brand and drive awareness of Bitcoin.
Football

AIA leveraged its partnership with Tottenham Hotspur to create video content pushing its umbrella corporate commitment to helping people live ‘Healthier, Longer, Better Lives’ across Asia-Pacific.

Clarity, the business travel company that has taken on almost the entire staff of the defunct Thomas Cook Sport, is keen to restore the latter’s sponsorships with leading sports properties in the UK.
Football

Closer Than You Think, the activation of Man City partner Xylem, aimed to drive awareness of and uncover solutions to the planet’s water challenges.
Football

The 2019 tie-up between newly promoted Norwich and carmarker Lotus was unveiled with ‘Driving Performance’, a campaign spearheaded by a car chase video starring Darren Huckerby and Delia Smith.
Football

Southampton launched its 2019-20 kit with 'Saynts Festival: The Greatest Kit Launch That Never Happened', a parody of Netflix’s documentary about Fyre Festival, the infamously failed music festival.