NRL

Multiple Sports
Sponsorship & Marketing

Telecom company One New Zealand has signed as the naming rights sponsor of a major NZ$683m ($418m/€387m) arena currently under construction in Christchurch, New Zealand.
Rugby League

SportBusiness Sponsorship explains how Westpac used its position as NRL match ball sponsor to differentiate itself from rival 'Big 4' banks in Australia.
Rugby League
Sponsorship & Marketing

The National Rugby League (NRL) has announced a multi-year extension of its sponsorship with Australian drinks company Asahi Beverages
Rugby League
Sponsorship & Marketing

Australian rugby league team Manly Warringah Sea Eagles has announced Asahi Lifestyle Beverages as its official non-alcoholic beverage partner
Rugby League
Sponsorship & Marketing

Australian National Rugby League (NRL) club South Sydney Rabbitohs has signed automotive brand MG Motor as the club’s major corporate partner for the next five seasons, from 2022 to 2026.
Rugby League
Sponsorship & Marketing

Australian NRL rugby league club Sydney Roosters has signed CFD and Forex trading company City Index as a new jersey sponsor
Football
Sponsorship & Marketing

Hotel operator Accor has won the naming rights to Stadium Australia, formerly known as ANZ Stadium, which will now be called Accor Stadium under a seven-year deal
Rugby League
Licensing & Merchandising

The Australian National Rugby League’s newest club, the Redcliffe Dolphins, has signed outdoor products retailer Adventure Kings as its principal sponsor ahead of its entry to the competition in 2023.
Football
Sponsorship & Marketing

Australian bank CommBank has agreed to take over the naming rights to the Western Sydney Stadium from sister brand Bankwest, which is also part of the Commonwealth Bank of Australia group
Australian Rules Football
Sponsorship & Marketing

Wellness tech company Therabody signed two Australian sports league sponsorships this April, having entered the local market under its former Theragun corporate name in late 2019
Rugby League
Sponsorship & Marketing

Australian rugby league team the Newcastle Knights has agreed a back-of-jersey sponsorship with US health products company Isagenix International
Rugby League
Sponsorship & Marketing

Insurance broker Gallagher has signed a multi-year agreement as the new naming rights partner of the National Rugby League's Australian Kangaroos
Rugby League
Sponsorship & Marketing

New Zealand-based pay television broadcaster Sky Sport has strengthened its association with the National Rugby League’s Auckland-based Vodafone Warriors by taking a branding position on the club’s shi…
Rugby League
Sponsorship & Marketing

Australian National Rugby League (NRL) club Melbourne Storm has extended its long-standing association with Japanese automotive brand Suzuki for another two years
Rugby League
Sponsorship & Marketing

Australian mining operation Adani will promote its change of name to Bravus Mining & Resources through a shirt sleeve sponsorship of the North Queensland Cowboys National Rugby League club
Australian Rules Football
Sponsorship & Marketing

Australian National Rugby League club Cronulla Sharks is reportedly searching for a new major sponsor after rainwater products manufacturer Ace Gutters Durakote Roofing decided not to extend its deal beyond…
Rugby League
Sponsorship & Marketing

Chinese technology firm Huawei is scaling back its sponsorship of Australian National Rugby League club Canberra Raiders, citing a "negative business environment" for the company in Australia
Rugby League
Sponsorship & Marketing

Australian National Rugby League title sponsor Telstra has backed away from an attempt to stop rival telco Vodafone sponsoring the Warriors from next season