NFL

American Football

The US tourism sector continues to drive value for the National Football League’s international sponsorship portfolio. SportBusiness Sponsorship speaks to Michelle Webb, vice president, international, about the league's regional sponsorship approach.
Multiple Sports

Nick Kelly, vice president sponsorship and partnerships at Verizon, explains how the company uses its sponsorship portfolio to reward customers and showcase its connectivity services.
American Football

The Washington Commanders’ new stadium-naming agreement with the Virginia-based Northwest Federal Credit Union has been struck with one eye on the franchise moving into a new stadium in the near future. 
American Football
Sponsorship & Marketing

The Cleveland Browns' 20-year contract would cover any potential move to a proposed $2.4bn domed stadium in Brook Park.
American Football
Sponsorship & Marketing

Media and technology company Comcast has become the latest technology-based founding partner of Levi's Stadium to announce an extension with the home of the San Francisco 49ers
American Football
Sponsorship & Marketing

The NFL’s Seattle Seahawks has appointed the Infront agency as the franchise’s exclusive partnership sales partner in the DACH region of Germany, Austria, and Switzerland.
American Football

The health sector has become a leading source of sponsorship deals in the US but has yet to take off in Europe.
American Football
Sponsorship & Marketing

FanDuel has become an ‘Official Sports Betting Partner’ of the NFL’s Carolina Panthers as the state of North Carolina gears up for the launch of a sports betting market worth hundreds of millions of dollars per year.
American Football
Sponsorship & Marketing

NFL franchise the San Francisco 49ers and Levi Strauss & Co. (LS&Co.) have announced a proposed 10-year extension to their stadium naming rights and team sponsorship deal worth a combined $170m (€156.4m).
American Football
Sponsorship & Marketing

The North America arm of Japanese automotive manufacturer Nissan has reaffirmed its commitment to the Tennessee Titans by acquiring naming rights to the NFL franchise’s new stadium.
American Football
Sponsorship & Marketing

Japanese car company Toyota and the National Football League (NFL) have announced a multi-year sponsorship agreement that ends the league's search for an official automotive partner.
Multiple Sports
Licensing & Merchandising

Sports and entertainment company Legends Hospitality is ‘in talks’ to finance the potential acquisition of US venue and events management company ASM Global in a deal that could create a massive global pla…
American Football

Baltimore Ravens president Sashi Brown and Augie Chiasera, M&T Bank's regional president for Baltimore, tell SportBusiness Sponsorship about the recent extension of the brand's long-term stadium naming rights agreement. Matthew Williams reports.
American Football
Sponsorship & Marketing

Health insurance operator Highmark Blue Cross Blue Shield of Western New York will continue its stadium naming rights relationship with the Buffalo Bills when the NFL franchise moves to a new build in…
American Football

Michelob Ultra created a golf-themed Super Bowl advertising campaign inspired by the cult 1980s movie Caddyshack which encouraged viewers to pre-order their big-game beer stocks
American Football

Portland-based agency Opinionated created a Patrick Mahomes-fronted campaign to promote the launch of a new signature shoe
NFL
Sponsorship & Marketing

The National Football League (NFL) UK has announced a new sponsorship deal with a Florida-based tourism board ahead of the NFL London Games
American Football

In January 2021 the Los Angeles Rams teamed up with sponsor Ball Corporation for an art-led mural ‘Forever LA’ stadium installation led activation based around an artwork made from recycled aluminium cup…