MotoGP

US cigarette and tobacco company Philip Morris International has extended its partnership with the MotoGP motorcycling championship, with the deal set to be aligned to continue its drive to promote smoke-free…

The Andalusian government has approved a €12.49m ($14.26m) investment in commercial rights to the annual MotoGP motorcycling race which takes place in the Spanish city of Jerez.

Malaysian national oil and gas company Petronas is paying between €600,000 ($692,000) and €900,000 per year for a package of branding and hospitality rights at the Thailand and Malaysian legs of the Mot…

Malaysian oil and gas multinational Petronas has extended and expanded its partnership with Dorna Sports, the rights-holder for MotoGP, for three years from 2018 to 2020

French tyre manufacturer Michelin has paid a single-digit percentage fee increase to extend its sponsorship and tyre supply agreement with MotoGP from 2019 to the end of the 2023 season.

This summer logistics company DHL renewed a second-tier deal with English Premier League champions Leicester City and added a second-tier agreement with German Bundesliga 2 football club Bochum as the company continues to benefit from its Partner Program, an online portal that supports regional teams when selecting and activating sponsorships.

World Superbikes (WSBK) has met its five-year sponsorship target, from 2013 to 2017, three years early and has secured just under half of that total until 2020 with a new series title deal.

Oil and gas company Shell is sticking with motorsports to connect with key demographics and authenticate its products.

French lubricants maker Motul has made a major investment in title rights and trackside advertising to races in the MotoGP World Championship and title sponsorship of the FIM Superbike World Championship (SBK).

Swiss watch-maker Wryst struck its first sports sponsorship deal of any kind in April when it signed as a partner of this year's Isle of Man TT festival.

 

To mark the start of the 2015 FIM MotoGP World Championship, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the top four MotoGP teams – Ducati, Movistar Yamaha, Monster Yamaha and Repsol Honda – the race title sponsors and the central MotoGP World Championship sponsors.

Multinational oil and gas company Shell is using motorsport as a platform to showcase its products.

India-based car manufacturer Tata Motors is using sports sponsorship to increase brand awareness and acceptance in Australia.

The Monster energy drink brand’s deal with Kawasaki Team Racing is its first foray into team sponsorship in World Superbike, but follows a far bigger, ongoing investment in MotoGP.

Energy drink brand Monster Energy as a top-tier sponsor of the Kawasaki Racing Team in a two-year deal, from 2015 to 2016.

Transportation insurance company TVM is using sports sponsorship as a story-telling platform and a tool to drive client engagement.