LaLiga
Mahou extends second-tier sponsorship of Real Madrid
Spanish beer group Mahou San Miguel has renewed its second-tier sponsorship with LaLiga leaders Real Madrid
New rules on betting ads protect sporting interests in Spain – consumer group
Spanish consumer group FACUA has attacked Spanish legislators for being too soft on betting-related broadcast advertising around football events
Barcelona adds Taiping Life as latest sponsor in China
Spanish LaLiga club FC Barcelona has signed up insurance company Taiping Life as its latest regional sponsor in China
Coca-Cola extends with Espanyol, activates around youth project
Spanish LaLiga club RCD Espanyol has extended its sponsorship agreement with soft drinks brand Coca-Cola until the end of the 2020-21 season
Barça expects sponsorship gains from new digital strategy
FC Barcelona’s recently-announced, fan-centric digital strategy will benefit the club’s sponsors and generate more sponsorship income, the club has said.
Hankook confirms four-year extension with Real Madrid
Korean tyre company Hankook Tire has signed off on an extension of its global sponsorship with LaLiga giants Real Madrid for another four seasons until the end of the 2022-23 season
NongFu Spring first brand to take up LaLiga’s expanded offer in China
LaLiga has made Chinese mineral water brand NongFu Spring its official drinking water partner in China.
SportBusiness understands the contract will run until the end of the 2021-22 LaLiga season
Forex brand FBS signs global deal with Barcelona
Online trading platform FBS has signed a global sponsorship deal with LaLiga club Barcelona for four-and-a-half years, through 30 June 2024
Tecnocasa Group extends with LaLiga’s Getafe
Madrid-based LaLiga club Getafe has extended its main shirt deal with real estate company the Tecnocasa Group
Real Madrid appoints IMG for exclusive digital overlay advertising sales
Spanish football club Real Madrid has signed up the IMG agency on an exclusive basis to sell the club’s digital overlay advertising on perimeter boards at the Santiago Bernabéu stadium.
LaLiga agrees deal with Indian fantasy sports platform Dream11
LaLiga, the Spanish football league, has agreed a five-year deal for Dream11 to be its official fantasy game in India, starting this season and running until the end of 2023-24
Brazil’s Banco BMG becomes Barcelona’s ninth regional banking partner
Brazilian bank Banco BMG has signed as a regional partner of LaLiga club FC Barcelona for the next three years
Goals Beyond the Game – Rakuten & FC Barcelona
The 2018 ‘Goals Beyond the Game’ campaign showcased Rakuten and Barcelona’s shared support for the United Nation’s Social Development Goals.
Turkey Tourism eyes major Real Madrid deal as country ramps up marketing spend
Real Madrid is said to be close to signing a training kit sponsorship with Turkey Tourism worth around €12m ($13.3m) per year.
AR Giant Soccer Player Stunt – Orange & LaLiga
LaLiga media partner Orange teamed up with Google Assistant for an augmented reality stunt at the 2019-20 season opener between Celta Vigo and Real Madrid.
Marathonbet becomes Real Madrid’s first regional sponsor in Russia
Spanish LaLiga football club Real Madrid has signed its first regional partner in Russia through a deal with online bookmaker Marathonbet
Clench Your Teeth – Dentix & Atlético Madrid
Atléti and its official dental services provider promoted their partnership in 2017-18 with ‘Clench Your Teeth’.
Cupra takes over from Volkswagen stablemate Audi at Barça
Spanish sports car brand Cupra signed as the Official Automotive and Mobility Partner of LaLiga club FC Barcelona in a five-year deal.