Italian Serie A

Ronni Hartvig, CMO for Swedish gambling firm Betsson, describes the rationale for the company's recent sponsorship deals with Inter Milan, Boca Juniors and Premier Padel.

Newly promoted Como 1907 has allocated its sleeve sponsorship rights to an Indonesian consumer electronics brand owned by the Djarum Group that purchased the club in 2019.

EA Sports needs to agree deals with just four further teams to control the video game licensing rights to all 20 clubs in the Italian top flight.

DAZN has extended its contract with the Mediaset-owned Digitalia 08 for advertising sales around the subscription broadcaster’s live coverage of Italian football’s Serie A.

Serie A has agreed a five-year extension to its contract with the Interregional Sports Group (ISG) that sees the specialist agency deploy virtual advertising across all 380 matches in the Italian topflight.

SportBusiness Sponsorship's 2024 European Leagues Data Snapshot examines the sponsorship portfolios of Europe's top four professional football leagues.

Serie A will have a new domestic title sponsor next season after the league announced a three-year agreement with the Italian energy company Eni.

Serie A has officially announced a one-year deal with Mondelez-owned cream cheese brand Philadelphia, covering the ongoing 2023-24 season.

Italy’s Ministry of Foreign Affairs and International Cooperation will use players from each of Serie A’s 20 clubs to promote Italian-made products in a series of TV and digital media adverts as part of its sponsorship deal with the Italian top-flight.

Federico Palomba, managing director of Juventus FC's APAC office, talks about the club's recent renewal with Chinese mineral water brand Ganten.

Italian Serie A club SS Lazio is set to take sides in the host city contest for ‘Expo 2030’ by accepting the Rome bid as its main shirt sponsor.

Inter Milan is poised to agree a back-of-shirt sponsorship deal with safety shoe and workwear company U-Power, filling the last piece of available inventory on its shirt

SSC Napoli has agreed a two-year sponsorship deal with Rollbit, marking the first ever sports sponsorship deal agreed by the emerging crypto casino and exchange

Crypto.com’s sponsorship of last year’s Fifa men’s World Cup generated a spike in visits to its website and communicated ‘staying power and solidity’, according to CMO Steven Kalifowitz.

AS Roma has agreed a sponsorship deal with betting platform 678.com that will see the brand promoted on virtual pitch-side advertising boards in the Asia region

AC Milan has filled the final position on its men’s first team shirt for next season after announcing a sleeve sponsorship deal with MSC Cruises.