French Open

Tennis

The retail offering available to sponsors at the Roland Garros tennis grand slam was a significant factor in Lacoste renewing its long-running agreement with the French Tennis Federation.
Tennis
Licensing & Merchandising

French sports brand Lacoste has extended its ‘Premium Partner’ agreement with Roland Garros until 2030 in what is understood to be the most expensive outfitter deal among the four tennis grand slams.
Tennis
Sponsorship & Marketing

Oppo has ceased being a tennis grand slam sponsor after exiting its agreement with the French Tennis Federation (FFT) for Roland Garros.
Tennis

Brand exposure is a significant aspect of Chinese domestic appliances company Haier’s sponsorship strategy, but it cannot come at the expense of its premium positioning.
Tennis

Chinese home appliances brand Haier is targeting premium sports audiences through two separate tennis sponsorship agreements with the ATP Tour and the French Tennis Federation (FFT). Faaez Samadi reports.
Tennis
Sponsorship & Marketing

Haier, the Chinese multinational home appliance and consumer electronics firm, has become a sponsor of Roland Garros and the ATP Tour
Tennis

Tennis sponsorships across the four Grand Slams and the ATP and WTA Tours reached a combined value of approximately $378m (€374.9m) in 2022, up a sizeable 12 per cent from the 2021 total of $338m and a strong indicator of the commercial recovery from the Covid-19 pandemic over the previous two years.
Tennis
Sponsorship & Marketing

State carrier Emirates has renewed its premium partner sponsorship of Roland Garros for another five years
Tennis
Sponsorship & Marketing

French carmaker Renault has signed as a premium partner of the Roland Garros tennis grand slam tournament for five years, from 2022 to 2026
Tennis
Sponsorship & Marketing

Infosys extended its French Open sponsorship for five more years – at a nearly 15 per cent fee increase – based on the success of its initial three-year contract. Matthew Glendinning reports.
Tennis

Sponsorships of the four tennis Grand Slams – plus the ATP and WTA Tours – had a combined contract value of approximately $373m (€322m) in 2021, up about one per cent on the $369m recorded last year.
Tennis

Chinese smartphone brand Oppo’s campaign around the 2020 French Open spanned online and on-site initiatives to promote the 5G Find X2 Pro handset, primarily targeting young adults.
Tennis

Official airline Emirates activated its rights around the delayed 2020 French Open to promote the fact that, post lockdown, its Dubai-Paris flights had restarted.
Golf
Sponsorship & Marketing

Golf’s French Open has been dropped from the European Tour calendar for 2021. The lack of a title sponsor has been cited as one of the reasons for its omission from the 2021 calendar.
Tennis

The sponsorships of the four tennis Grand Slams – plus the ATP and WTA Tours – had a combined contract value of approximately $367m in 2020.
Tennis
Sponsorship & Marketing

The French Open tennis tournament expects slightly lower sponsorship revenues as a result of last week’s reduction in the number of fans allowed to attend Paris’ grand slam tournament, but has reasons to …
Badminton
Finance & Law

The French Open tennis championship at Roland Garros later this month will allow entry to up to 11,500 fans per day - Reuters/CNA
Tennis

BNP Paribas highlighted its deep commitment to French tennis around the 2019 French Open by creating mementoes from the physical matter of Roland-Garros’ Number One Court as its was dismantled for redevelopment.