Formula One
Alfa Romeo returns to F1 with Sauber deal
Italian automotive marque Alfa Romeo will return to the Formula One motor-racing championship for the first time in over three decades after agreeing a multi-year partnership with the Sauber team.
McLaren, Renault partner with clothing brands
Formula One motor-racing teams McLaren and Renault have agreed sponsorship deals with Spanish clothing brand Kimoa and French sportswear company Le Coq Sportif, respectively.
Casio extends Toro Rosso partnership
Formula One motor racing team Toro Rosso has renewed its partnership with Japanese watch manufacturer Casio.
Hugo Boss to make switch from F1 to Formula E
Hugo Boss chief executive Mark Langer has revealed that the German fashion house will end its partnership with Formula One motor-racing team Mercedes in favour of switching its motorsport sponsorship strategy to the Formula E electric car-racing series.
Groupe Renault firm links up with F1 team
Formula One motor-racing team Renault has signed a sponsorship deal with RCI Bank and Services, a subsidiary of the wider Groupe Renault automotive manufacturing company.
Red Bull Racing seals Aston Martin deal amid F1 engine intrigue
Formula One motor racing team Red Bull Racing has today (Monday) confirmed Aston Martin as its title sponsor as part of a wide-ranging agreement with the British sportscar marque.
Red Bull Racing lines up Aston Martin as title sponsor – report
British sportscar marque Aston Martin is set to agree a title sponsorship deal with Formula One motor-racing team Red Bull Racing, according to the Autosport website.
Rolex renews Australian F1 Grand Prix partnership
Swiss watchmaker Rolex has extended its title sponsorship agreement with the Australian leg of the Formula One motor-racing world championship.
Ferrari renews long-standing Philip Morris partnership
US cigarette and tobacco company Philip Morris International has extended its long-running partnership with Formula One motor-racing team Ferrari.
Four more years for UPS and Scuderia Ferrari
Global logistics company United Parcel Service (UPS) has renewed its sponsorship agreement with Formula One team Scuderia Ferrari in a four-year deal, from 2018 to 2021.
Champagne returns to Formula One podiums
Champagne Carbon has agreed a deal to become an official supplier of the Formula One motor-racing championship.
Ferrari renews UPS partnership
Formula One motor-racing team Ferrari has extended its partnership with global shipping and logistics company UPS.
Petronas renews title sponsorship of Mercedes F1 team
Malaysian oil and gas company Petronas has signed a multi-year extension to its title sponsorship of Formula One motor-racing team Mercedes.
Ferrari extends Riva partnership
Force India targets youth market with SportBible deal
McLaren extends Hilton partnership through to 2021
Renault teams up with French fashion brand
McLaren mines new areas with Logitech and Star Sports deals
US consumer electronics brand Logitech and Asian broadcaster Star Sports this month joined McLaren-Honda Formula One under multiyear agreements as the team seeks to expand portfolio during the 2017 series.