Formula One
Lotus partners with Senturion ahead of Monaco GP
Formula One motor racing team Lotus has agreed a partnership with wearable technology brand Senturion.
Philip Morris strikes extension to long-standing Ferrari deal
US cigarette and tobacco giant Philip Morris International has agreed a three-year extension to its long-running sponsorship deal with Formula One motor racing team Ferrari, according to Bloomberg.
Hisense signs up as Red Bull retains commercial value
The Infiniti Red Bull Racing Formula One team this month signed a deal with Chinese electronics manufacturer Hisense as the team’s commercial programme continues to thrive in the face of on-track troubles.
Inter brokers Sauber extension
Formula One motor racing team Sauber has renewed its sponsorship agreement with Latin American insurance broker Inter for the ongoing 2015 season.
Hisense on board with Red Bull Racing ahead of Chinese GP
Formula One team Red Bull Racing has agreed a multi-year partnership with Chinese consumer electronics manufacturer Hisense.
Petronas stays on track with Malaysian Grand Prix
Malaysian oil and gas company Petronas has extended its title sponsorship of the country’s Formula One grand prix for the next three years.
Ecclestone open to ideas on F1 GP title rights
Bernie Ecclestone has told Sports Sponsorship Insider that Formula One Management, the motorsport’s commercial rights-holder, has not failed in its efforts to sell title sponsorships to its Formula One Grands Prix this season.
Zak Brown outlines CSM vision
Zak Brown, currently chief executive of motorsports agency, JMI, has been appointed as the group chief executive officer of global sports marketing agency CSM Sport & Entertainment (CSM). Reflecting on the move, Brown talks exclusively to Sports Sponsorship Insider about his vision for the group.
Force India energised by Hype deal
Energy drinks brand Hype Energy has struck a partnership with Formula One motor-racing team Force India.
Oris renews with Williams in time for new F1 season
Formula One motor racing team Williams has extended its long-term partnership with Swiss luxury watch manufacturer Oris on the eve of the 2015 season.
Force India suits up with new clothing partner
Brandon, a wholly-owned corporate merchandise and clothing division of sportswear giant Puma, has entered into a partnership with the Force India Formula One motor-racing team.
Mercedes teams up with Bose
Formula One motor-racing team Mercedes has linked up with home cinema and music system provider Bose.
Skullcandy deal sounds good for Force India
Formula One motor racing team Force India has secured a multi-year partnership with headphones manufacturer Skullcandy.
BT links up with F1 team Williams
UK telecommunications company BT has agreed a multi-year partnership with the Williams Formula One motor-racing team.
F1’s Sauber connects with Silanna
Formula One motor racing team Sauber has signed Australian semiconductor company Silanna as a principal partner.
Qualcomm connects with Mercedes
US wireless technologies specialist Qualcomm has secured a multi-year deal to become the official technology partner of Formula One motor racing champion Mercedes.
Pirelli stays on track with Spanish and Hungarian Grand Prix
Italian tyre manufacturer Pirelli has been retained as the title sponsor of this year’s Spanish and Hungarian Formula One grand prix races.
Epson joins big-paying brands at Mercedes F1
Japanese printing and technology brand Epson, this month, signed a three-year Official Team Partner deal, from 2015 to 2017, with the Mercedes AMG Petronas Formula One Team.